Entrepreneurs who have begun customer development, built their minimum viable product and have completed milestones from Idea Shell stage.


  • Attend 75% of program workshops and complete in-class activities;  some workshops may be taken off from requirements on a case-by-case basis
  • Participate in advising sessions with assigned Entrepreneur-in-Residence (EIR)
  • Customer discovery and experimentation  
  • Final presentation


  • “The Startup Owner’s Manual” by Steve Blank and Bob Dorf
  • Running Lean: Iterate from Plan A to a Plan That Works” by Ash Maurya


  • Utilize office space 10-15 hours a month
  • Seek seed funding: E-fund, Pitch Dingman Competition, Cupid's Cup
  • Participate in Terp Marketplace and legal office hours
  • Attend Dingman Center events


  • “Business Model Generation” by Alex Osterwalder
  • “The Lean Startup” by Eric Ries
  • “Lean Analytics” by Alistair Croll and Ben Yoskovitz
  • Continual iteration of Lean Canvas
  • Develop and iterate on Problem/Solution
  • Identify key metrics and business model
  • Completion of in-class activities
  • Develop your pitches