Research

Research in DIGITS focuses on the transformational impacts of digital technologies on a number of industry verticals as well as their implications for business strategy and policy.

SOCIAL MEDIA AND SOCIAL NETWORK ANALYTICS

Researchers in DIGITS are involved in the study of online social media and their economic impacts on businesses, consumers, and governments. In addition, online social networks and how firms and retailers can leverage these digital platforms for strategic objectives.

Research-in-Practice Paper Series:

Research Studies:

EMERGING DIGITAL MARKETS AND BUSINESS MODELS

A key area of interest to researchers in DIGITS is the study of emerging digital markets and business models including online barter markets, online P2P markets, online social investing and prediction markets. A key objective of these research studies is to understand and inform how businesses can leverage these digital innovations for strategic objectives.

Research Studies:

PREDICTIVE ANALYTICS

The role of predictive analytics in retailing is another of the key focus areas for DIGITS. Research studies using clickstream analytics to understand consumer purchasing behaviors in sectors such as consumer durables, automobiles, financial products, among others, have provided valuable and unique insights beyond those available through traditional business analytic tools.

Research-in-Practice Paper Series:

Research Studies:

REPUTATION MECHANISMS AND ONLINE WORD-OF-MOUTH