CES Hosts Panel On Use of Social Media by Service Businesses
Best practices in how service businesses use social media will be the topic of a panel hosted by the Center for Excellence in Service (CES) at the upcoming Smith Business Summit. This event will be held on Friday, March 28, 2014 at the Bethesda North Marriott Hotel & Conference Center in Bethesda, Maryland. Social media managers and consultants will discuss the challenges and rewards of using social media to provide customer support and build customer relationships. Panelists will also share strategies for identifying effective social media platforms and metrics for success. Additional topics will be how companies monitor and manage customer feedback, how social media fits into the overall marketing communication program, and what panelists see in the future of social media marketing.
Confirmed panelists include Alphonse MacDonald, Director of Marketing and Technology of The National Academies; Lucia Stoller, Director of Social Marketing at Marriott International; Jason Siegel, Partner and Creative Director of Bluetext; and Jonathan Rick, Digital & Social Media Marketing Consultant of The Jonathan Rick Group.
CES Welcomes PSLI Participants Back to Smith
The Professional Services Leadership Initiative (PSLI) is an exciting new executive development program, offered by the CES in conjunction with Smith Executive Programs and Expertise Marketing, Inc. The PSLI was launched in fall 2013 with three founding partners, Randstad, T. Rowe Price and Jones Lang LaSalle. The program targets professional services firms that are global leaders in their industries and are committed to pursuing marketplace excellence. This program emphasizes building skills that help marketers:
- Address the unique challenges and opportunities of marketing in the professional services business environment
- Collaborate with their internal colleagues to deliver optimal marketing results
- Understand their company’s business imperatives as it seeks to increase global market share
- Improve their capabilities in problem solving, collaboration, execution, communication, and leadership.
The CES is hosting the second session of the two-part program on February 25-27, 2014. In the first session, held on November 5-7, 2013, a cohort of 23 mid-level marketers from Randstad, T. Rowe Price, and Jones Lang LaSalle, learned how to apply classic business models, develop global branding strategies, analyze “big data,” create integrated marketing communication strategies, and work with marketing communication agencies.
In the upcoming February session, distinguished Smith faculty members will present the latest in best practices in marketing professional services. Topics include designing an effective distribution channel, strategies for effective collaboration with sales, competitive pricing, and how to enhance communication skills. A highlight of the program is team-based action learning projects (ALPs). In the ALPs, teams from each company analyze and propose solutions to challenging strategic marketing problems identified by their firm’s leaders. Teams will present their proposed solutions to executives from the partner firms at the end of the second session.
For the 2013-14 program agenda, please click here. For biographies of participating Smith School faculty, please click here. For additional information, please contact Janet Wagner, Director of the CES at firstname.lastname@example.org, or Suzanne Lowe, President of Expertise Marketing, LLC, at email@example.com.
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