The University of Tampere to Visit the Smith School in May 2014
The University of Tampere in Finland is partnering with the Center for Excellence in Service (CES) to offer an executive program at the Smith School for visiting EMBA students. The CES will host 17 EMBA students from the Finnish university from May 14-16, 2014, at the Smith School of Business at the University of Maryland, College Park campus.
Professors P.K. Kannan and Yogesh Joshi will present, respectively, seminars on customer equity management and service innovation. Our Finnish guests will be hosted onsite by managers at the Corporate Executive Board, in Arlington, VA., for a seminar on the “effortless” customer experience, and will visit The National Aquarium, in Baltimore, MD, to learn about its innovative marketing program. Company visits will incorporate themes discussed in the program to provide students the opportunity to learn from leading marketing practitioners.