Conference Committee

July 9-12, 2015
San Jose, California, USA

Co-Chair - Roland T. Rust
Distinguished University Professor

David Bruce Smith Chair in Marketing

Executive Director, Center for Excellence in Service

University of Maryland

Co-Chair - James Spohrer
IBM Director
Global University Programs

Co-Chair - Ammar Rayes
Distinguished Engineer
Technology Director at Cisco Systems

Co-Chair - Stephen Kwan
Lucas Professor of Service Science, Associate Dean
Lucas Graduate School of Business
San Jose, California

A. Parasuraman
Professor of Marketing

James W. McLamore Chair in Marketing

School of Business Administration

University of Miami

Alexandra Medina-Borja
Program Director, Evaluation and Assessment, National Science Foundation
Associate Professor
University of Puerto Rico

P.K. Kannan
INFORMS Service Science Section Chair
Ralph J. Tyser Professor of Marketing Science
Chair, Department of Marketing
University of Maryland

Werner H. Kunz
Co-Chair of SERVSIG

Assistant Professor of Marketing Department of Marketing & Management
College of Management
University of Massachusetts, Boston

A. "Paru" Parasuraman
Professor of Marketing & The James W. McLamore Chair
Director of Doctoral Programs; Chair, Marketing Department; School of Business Administration;
University of Miami, FL

Yuriko Sawatani
Professor, Center for Research Strategy
Waseda University, Japan Science and Technology Agency