Join the 2014-15 Professional Services Leadership Initiative (PSLI)
The Professional Services Leadership Initiative (PSLI) is an exciting new executive development program for mid-level marketers, offered by the CES in conjunction with Smith Executive Programs and Expertise Marketing, Inc. The program targets professional services firms that are global leaders in their industries and are committed to pursuing marketplace excellence.
If your firm practices accounting, architecture, engineering, consulting, law, or another professional service, you are invited to partner with us in Cohort Two of the PSLI, to be offered in 2014-2015.
Cohort Two, which will be offered in November 2014 and February 2015, will accommodate up to 30 mid-level marketers, from up to six non-competing companies. The program will be offered in two three-day sessions, tentatively scheduled for November 2014 and February 2015. In each session, Smith School faculty will present the latest information on best practices in marketing, as they apply to the marketing of professional services. Sessions are highly interactive, including case studies and discussion. A highlight of the program is team-based action learning projects (ALPs) offered during the break between sessions. In the ALPs, teams from each company analyze and propose solutions to challenging strategic marketing problems identified by their firm’s leaders. Teams present their proposed solutions to executives from the partner firms at the end of the second session.
This program emphasizes building skills that help marketers:
- Address the unique challenges and opportunities of marketing in the professional services business environment
- Collaborate with their internal colleagues to deliver optimal marketing results
- Understand their companies” business imperatives as they seek to increase global market share
- Improve their capabilities in problem solving, collaboration, execution, communication, and leadership