Who We Are

Founded in 2000 by Roland Rust, the Center for Excellence in Service (CES) is a network of Smith faculty members who are thought leaders in service marketing and management.

Our mission is to create and disseminate knowledge of best practices in service marketing and management to improve service quality, foster service innovation, and enhance service productivity.

We collaborate with executives and managers from businesses, government, and non-profits to solve important service-related problems and develop future leaders.

To our clients, we offer managerially-oriented research, networking opportunities, and world-class educational opportunities in service marketing and management.

Highlights of the CES's success include the Frontiers in Service Conference, the Journal of Service Research (indexed by the Social Science Citation Index), the National Technology Readiness Index, and research conducted by world-class faculty.