Arvind Rangaswamy is the Anchel Professor of Marketing at Penn State's Smeal College of Business. He is a Fellow of the IC2 Institute, was an IBM Faculty Partner (2000-2001), and is the Chair of the e-Business Section of The Institute for Operations Research and the Management Sciences (INFORMS). He is also the Research Director of the eBusiness Research Center at Penn State, and the Program Director for Electronic Markets and Marketing Information Systems and a member of the Advisory Board of the Institute for the Study of Business Markets (ISBM) at Penn State.
Professor Rangaswamy is actively engaged in research to develop concepts, methods and models to improve the efficiency and effectiveness of marketing using information technologies, an area in which he is internationally recognized. His recent research covers such topics as marketing modeling, online customer behavior, online negotiations and Internet business models. He currently teaches graduate courses in marketing engineering and e-Business.
Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is founder and Executive Director of the Center for Excellence in Service and the Center for Complexity in Business. He is also Visiting Chair in Marketing Science at Erasmus University (Netherlands). He has won numerous lifetime achievement awards, best article awards and best book awards, and an honorary doctorate from the University of Neuchatel (Switzerland). He served as Editor of the Journal of Marketing, founded the annual Frontiers in Service Conference, and was founding Editor of the Journal of Service Research. He is Vice President of External Relations for the European Marketing Academy (EMAC), and has consulted with many leading companies worldwide.
Michael Haenlein is Professor of Marketing at ESCP Europe. In this function, he teaches courses in Customer Relationship Management and Marketing Research, as well as Pricing Strategy and Tactics at all levels. Professor Haenlein is author of various research publications in leading English-speaking journals, including the Journal of Marketing, the International Journal of Research in Marketing and the Journal of Product Innovation Management. He is part of the Editorial Review Board of the Journal of Marketing, Journal of Marketing Research and International Journal of Research in Marketing, which are the leading Marketing journals worldwide and in Europe respectively. As a consultant, he has collaborated with major companies in the telecommunications and financial services industry to develop and refine their CRM strategy.