Workshops, Events & Lectures

Digital Marketing Analytics Workshop
Thursday, June 21, 2012
8:30 a.m. - 3:00 p.m.
Smith Suite - Ronald Reagan Building
Washington, D.C.

Spring 2011
Friday March 18th 1:00pm – 2:30pm	Complexity in Practice: Utilizing an Agent-based Modeling Framework to Defragment the Media Landscape Damon Ragusa President and CEO of ThinkVine	VMH 1505
Over the past 10 years, agent-based models have merely scratched the service to becoming an accepted technique in approaching and solving business problems. With some early success in the areas of distribution and supply chain optimization, agent-based models have yet to catch on as they have within other areas of scientific inquiry. By every defensible definition, consumer markets are complex adaptive systems. So why haven’t techniques from the complexity sciences become more pervasive within the marketing sciences? Where do opportunities lie to advance new approaches? ThinkVine CEO, Damon Ragusa, will answer these questions as well as describe the success ThinkVine is having in applying an agent-based modeling framework to help companies manage the increasingly fragmented media world. Ragusa PowerPoint
Friday, March 4th 10:30am —12:00pm	Andrei Kirilenko, Economist, Commodity Futures Trading Commission	VMH 1412
During the last several years, financial markets have rapidly transitioned from face-to-face to anonymous electronic trading. This transition called for a significant overhaul of regulatory surveillance practices, which were largely based on the principles of human rather than algorithmic trading. How do the machines trade in electronic markets? How are the prices discovered? How robust are the markets populated by the machines? Andrei will discuss quantitative applications of three machine-learning methods to regulatory, audit-trail data. The methods are Plaid clustering, Hidden Markov chain, and network analysis. Andrei will conclude with the analysis of the events of May 6, 2010 - the Flash Crash - the first financial market crash of the machine-trading era. Kirilenko PowerPoint