Digital Marketing Analytics Roundtable
Thursday, June 21, 2012 • Washington, DC

With the growth of online commerce and the development of sophisticated data collection methods, organizations have more data than ever before about their customers. At the same time, computational power and sophisticated modeling is becoming increasingly cheap. Analytics performed on this data, if used well, have the potential to revolutionize marketing by providing firms with the right knowledge at exactly the right moment to gain a new customer, complete a sale to an existing customer, or stop a customer from churning. It is time, therefore, to connect the dots between the marketing and information systems, bringing customer data and marketing efforts together with advanced computational methods and robust modeling techniques to provide easy-to-use but powerful analytical methods. Such a combination will enable the creation of data scientists who are able to study, learn from and predict the effect of marketing actions. However, in order for advanced analytics to be useful they also have to be understandable and automatic, giving managers the ability to find the right piece of information at a moment’s notice. Developing digital marketing analytics that take advantage of the rich data in existence and at the same time are functional is a complex and interesting challenge.

To foster conversation around this topic the University of Maryland’s Robert H. Smith School of Business’ Center for Complexity in Business in collaboration with Teradata will host a one-day roundtable to investigate these topics. Experts from both industry and academia will share their knowledge, experiences and opinions in a roundtable format that encourages open discussion.

Digital Marketing Analytics Roundtable
Thursday, June 21, 2012
8:30 a.m. - 3:00 p.m.
Robert H. Smith School of Business Suite
Ronald Reagan Building and International Trade Center
Washington, D.C.

The roundtable will include speakers and panelists from Aprimo, Activation Investors, Adobe, LivingSocial, In4mation Insights, Lunexa Consulting, ThinkVine, American Red Cross, Barnes & Noble, Nationwide, Razorfish, Teradata Aster, the University of Maryland’s Robert H. Smith School of Business, and several others.

Read about the distinguished speakers and guests panelists on our DMAR Panelist web page.

The roundtable will focus on three key themes:

1. What is Digital Marketing Analytics and how does it benefit firms?

2. How can a firm successfully implement useful Digital Marketing Analytics and what are the barriers
    to implementation?

3. Where is Digital Marketing Analytics headed?

The Digital Marketing Analytics Roundtable is sponsored by the Center for Complexity in Business at the Robert H. Smith School of Business and the University of Maryland. This roundtable will be held at the Ronald Reagan Building in Washington, DC on Thursday, June 21, 2012 from 8:30 a.m. until 3:00 p.m.  Full program details will be available on this website once finalized.  A link for registration is below. 

Please note that space for this roundtable is limited.  If you are interested in attending this event please e-mail Carol Cron at ccron@rhsmith.umd.edu.  We hope that you can join us.

Best regards,

Please contact Carol Cron at ccron@rhsmith.umd.edu or 301-405-8149 with questions about this event.