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2010 Conference Program
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Friday, November 12, 2010
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| 08:30 - 09:00 |
Continental Breakfast |
Smith Suite, RRB |
| 09:00 - 09:15 |
Dean's Welcome
Hugh Courtney
Vice
Dean, Robert H. Smith School of Business |
Smith Suite, RRB |
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09:15 - 10:15 |
KEYNOTE PRESENTATION 1
"Complexity Approach to Dissemination over Networks,"
Jacob Goldenberg
Professor of Marketing
School of Business Administration
Hebrew University of Jerusalem |
Smith Suite, room C3 |
| 10:15 - 10:45 |
Morning Break
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CONCURRENT SESSIONS 1-3 |
10:45 - 11:10
Session 1 |
C-1-1
"How customer word of mouth affects the benefits of new product exclusivity to distributors,"
Renana Peres and Christophe Van den Bulte, The Wharton School, USA |
Smith Suite, room C3 |
| C-1-2
“Demand Curves and Consumer Rationing Rules,” Christopher S. Ruebeck, Lafayette College, USA |
Smith Suite, room C1 |
| C-1-3 “An Agent Based Cournot Simulation with Innovation: Identifying the Determinants of Market Concentration,” Tim Kochanski, Portland State University, USA |
Smith Suite, room C2 |
| C-1-4 “Comprehensive Assessment of Business Decisions,” Maciej Latek and Robert Axtell,
George Mason University, USA, and Francesco Cordaro, Catalyst, Mars Inc., Mars Belgium SA, Belgium |
Smith Suite, room C4 |
C-1-5
“Market-oriented search and the complexity of the marketing mix,” Hans Eibe Sørensen and Nils Stieglitz, University of Southern Denmark, Denmark
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Smith Suite, room C5 |
11:15 - 11:40
Session 2 |
C-2-1 "Social Networks and the Value of Collaborative User-Generated Content,"
Nicholas Lurie, Georgia Institute of Technology, USA and Sam Ransbotham and Gerald Kane, Boston College, USA |
Smith Suite, room C3 |
| C-2-2
“Constructing Dynamic Networks and State Spaces from High Resolution Trading Data: Information Theoretic Approaches,” Sandra C. Chapman, Duncan Robertson, Ruth Nicol and Emma Towlson, University of Warwick, United Kingdom |
Smith Suite, room C1 |
| C-2-3 “Using Case Study Methodology as a Template for Valid Agent-based Modeling of Complex Adaptive Systems: An Illustration Using the Supply Network Domain,” William J. Sawaya, Texas A&M University, USA |
Smith Suite, room C2 |
| C-2-4 “Teams and Local Network Dynamics,” James A. Kitts, Columbia University, USA |
Smith Suite, room C4 |
C-2-5
“A mathematical approach for advertising effectiveness measurement and media planning,” Pingali Venugopal and Ankita Mendiratta, XLRI School of Business and Human Resources, India
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Smith Suite, room C5 |
11:45 - 12:10
Session 3 |
C-3-1 "A Comparison of the Effects of Transmitter Activity and Connectivity on the Diffusion of Information over Online Social Networks,"
Andrew T. Stephen, INSEAD, France, Yaniv Dover, Yale University, USA, and Jacob Goldenberg, Hebrew University of Jerusalem, Israel |
Smith Suite, room C3 |
| C-3-3 “Modelling the dynamics and evolution of marketing systems as Complex Adaptive Systems using Agent Based Simulations,” Ian Wilkinson, Fabian Held and Robert Marks, University of New South Wales, Australia, and Louise Young, University of Western Sydney, Australia |
Smith Suite, room C2 |
| C-3-4 “On Dynamic Resource Allocation in IT Outsourcing Project: Integrating Managerial Attention, Categorization and Interruptions in an Agent-Based Model,” William Rand and Anand Gopal, University of Maryland, USA, and Balaji Koka, Rice University, USA |
Smith Suite, room C4 |
| 12:15 - 13:15 |
Lunch |
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CONCURRENT SESSIONS 4-5 |
13:15 - 13:40
Session 4 |
C-4-1 "Experts vs. Aggregators: the Evolution of Endogenous Influence,"
Tuan Q. Phan, Harvard Business School, USA, and David Godes, University of Maryland, USA |
Smith Suite, room C3 |
| C-4-3 “Engineering Cooperation Relations and Networks in Marketing Systems,” Louise Young, University of Western Sydney, Australia, Dan Ladly, Leicester University, United Kingdom, and Ian Wilkinson, University of New South Wales, Australia |
Smith Suite, room C2 |
| C-4-4 “Embedded Exploration: The Role of Alternative Evaluation Error in Driving Exploration Success,” Rafael A. Corredoira,
University of Maryland, USA |
Smith Suite, room C4 |
C-4-5
“Integrating Social Network Effects in Product Design,” Dilek Gunnec and S. Raghavan, University of Maryland, USA
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Smith Suite, room C5 |
13:45 - 14:10
Session 5 |
C-5-1 "Competitive Network Formation,"
Phil Jones, Goldsmith's College, London, United Kingdom |
Smith Suite, room C3 |
| C-5-2
“Identifying High-Frequency Traders in Electronic Markets: Properties and Forecasting,” Celso Brunetti, Johns Hopkins University, USA, Shawn Mankad, University of Michigan, USA, and Andrei Kirilenko, US Commodity Futures Trading Commission, USA |
Smith Suite, room C1 |
| C-5-3
“An Agent-Based Model to Study Potential Market Penetration of Plug-In Hybrid Electric Vehicle,” Margaret J. Eppstein, David K. Grover, Jeffrey S. Marxhall and Donna M. Rizzo, University of Vermont, USA |
Smith Suite, room C2 |
| C-5-4 “What Leads to Innovation: An Analysis of Data from Software Developers,” Randy M. Casstevens, George Mason University, USA |
Smith Suite, room C4 |
C-5-5
“'Power to the Edge': Autonomy Tames Complexity,” Sam Leven, Global Strategy Group, LLC, USA
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Smith Suite, room C5 |
| 14:15 - 15:15 |
KEYNOTE PRESENTATION 2
"The Financial 'System' as a Very Complex System: Toward Agent Modeling of the Recent Financial Crisis,"
Rob Axtell
Department Chair
Computational Social Science
George Mason University, USA |
Smith Suite, room C3 |
| 15:15 - 15:45 |
Afternoon Break |
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CONCURRENT SESSIONS 6-7 |
15:45 - 16:10
Session 6 |
C-6-1 "Understanding Diffusion in Digital Social Media,"
William Rand, Shanchan Wu, Louiqa Raschid and Yogesh Joshi, University of Maryland, USA |
Smith Suite, room C3 |
| C-6-2
“Trading Networks,” Andrei Kirilenko, The US Commodity Futures Trading Commission, USA, Lada Adamic, University of Michigan, USA, Celso Brunetti, Johns Hopkins University, USA, and Jeffrey Harris, Southern Methodist University, USA |
Smith Suite, room C1 |
| C-6-3 “Strategic Design Decisions for Uncertain Market Systems Using an Agent Based Approach,” Zhi-Chao Wang, P. K. Kannan and Shapour Azarm, University of Maryland, USA |
Smith Suite, room C2 |
| C-6-4
“Buck the System: Consulting Through the Lens of Complexity,” Bruce A. Waltuck, Freethinc., USA |
Smith Suite, room C4 |
C-6-5
“Enterprise Modeling for Optimization,” Daniel O'Karma, Compuware Corp., USA
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Smith Suite, room C5 |
16:15 - 16:40
Session 7 |
C-7-2
“Persistent Trading Strategies in Electronic Markets: A Dynamic Plaid Biclustering Method,” Shawn Mankad and George Michailidis, University of Michigan, USA, and Andrei Kirilenko, US Commodity Futures Trading Commission, USA |
Smith Suite, room C1 |
| C-7-3 “A study of promotion optimization using an agent-based model,” Rosanna Garcia, Northeastern University, USA |
Smith Suite, room C2 |
C-7-5
“A Dynamic Model of Inter-Firm Strategic Interaction: An Agent Based Model of Market Oriented and Customer Led Strategies,” Duncan Robertson, Warwick Business School, United Kingdom
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Smith Suite, room C5 |
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19:00 - 22:00 |
Evening Networking Dinner at Tuscana West |
1350 I Street NW
Washington, DC |
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