April 9, 2005 - College Park Scholars Trip to NYC

New York City Trip: Each spring freshman scholars have the option to travel to New York City to learn about the marketing of area businesses. In 2005, students visited several businesses in Times Square and met with managers at Planet Hollywood.

Times Square

Students visit the Hershey Chocolate Store

Interactive consumer marketing at the Hershey Chocolate Store

Sampling chocolate

Comparison shopping

Hershey's "Times Square" Milk Chocolate Bar: 6oz for $3.00, or $0.50 per oz
Hershey's Milk Chocolate Kisses: 13oz for $3.50, or $0.27 per oz

Virgin Megastore

Checking out the Swatches at the Swatch store

Toys "R" Us

Examining in-store product placement

Students eat lunch at Planet Hollywood and interview the Manager of Merchandise

Graduate Assistants Greg and Juliette with Professor Lefkoff