April 9, 2005 - College Park Scholars Trip to NYC
New York City Trip: Each spring freshman scholars have the option
to travel to New York City to learn about the marketing of area businesses.
In 2005, students visited several businesses in Times Square and met with
managers at Planet Hollywood.
Students visit the Hershey Chocolate Store
Interactive consumer marketing at the Hershey Chocolate Store
Hershey's "Times Square" Milk Chocolate Bar: 6oz for $3.00, or $0.50 per oz
Hershey's Milk Chocolate Kisses: 13oz for $3.50, or $0.27 per oz
Checking out the Swatches at the Swatch store
Toys "R" Us
Examining in-store product placement
Students eat lunch at Planet Hollywood and interview the Manager of
Graduate Assistants Greg and Juliette with Professor Lefkoff