Introduction to Business and Management

This course provides a framework for understanding what businesspeople do. We will explore the challenges that businesspeople must understand and face, including the global business environment, ethics and social responsibility, and the implications for fulfilling the fundamental business purpose of creating value for various stakeholders. We will address how businesspeople establish strategies to cope with these business challenges and succeed in the marketplace. In this introductory survey course, we will specifically explore marketing, accounting, finance, information systems, management, and entrepreneurship.


A series of four one-credit courses comprise the colloquia in BSE. In the first semester, the weekly meetings complement the objectives of the Introduction to Business course, help students adapt to campus life, explore career objectives, and master the undergraduate academic requirements so that they can graduate on time. In the second semester, we explore business history and business ethics, using experiential methods such as issue debates and discussing movie documentaries. The third semester covers the linkages of business, law, and economics on such current issues as antitrust and technology policy. In the fourth semester, students have a choice of an internship, a service learning project, or a directed research project.

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