Agenda - Friday, September 25, 2009

Creating, Leading and Sustaining Organizations for Social Impact

8:30 – 9 a.m. Welcome
9 – 9:30 a.m. What's so innovative about an Honest business?
Honest Tea co-founder and TeaEO Seth Goldman will share the struggles and rewards that come from Honest Tea’s mission-driven approach to business. Goldman will share insights on the value of an authentic brand and the impact his Bethesda-based company has had on the beverage industry as it undergoes national expansion through a partnership with Coca-Cola.
9:30 – 10:15 a.m. Supercorp
Rosabeth Moss Kanter, Ernest L. Arbuckle Professorship at Harvard Business School, will discuss the growing number of companies using their power not only for profits and sustainable growth, but also social good. Providing examples and anecdotes from her latest book, she will offer evidence that businesses that are agile, attuned to market changes and customer needs are businesses that also are progressive, socially responsible human communities.
10:15 – 10:30 a.m. Break
10:30 – 11:30 a.m. The Changing Landscape of Social Innovation & Corporate Engagement
A panel discussion featuring Smith faculty members Ritu Agarwal, Rachelle Sampson & Oliver Schlake
Moderated by Alan Webber, Founder, Fast Company magazine
This interactive session will incorporate the diverse perspectives of panel members while addressing the role of technology in accelerating innovation and shaping corporate engagement strategies.
11:30 – 11:45 a.m. Break
11:45 – 12:30 p.m. Breakout Sessions

Session I: The Role of Public-Private Partnerships in Addressing Cross-Boundary Issues
Richard Kiy, President & CEO, International Community Foundation, will explore how public-private philanthropic partnerships can address health and environmental issues spanning both national borders and sector boundaries. In particular, Kiy will highlight a case study of the U.S.-Mexico border's response in overcoming barriers to health care access, while answering the key question: What can be achieved working across the border that can not be achieved working separately on each side?

Session II: The Acoustics of Innovation: Reinventing Service Delivery for Greater Impact
This hands-on workshop will explore the culture and characteristics of innovation, equipping attendees with the tools to use service innovation to reinvigorate their organizations and explore new opportunities within their industries. The interactive session will be led by Steve Lynott, President of Anerian, LLC, Dr. Naomi Stanford, Vice President of Business Design, Anerian, LLC, and Amanda Antico-Majkowski, organizational and business development consultant. Due to the nature of the session, it will be limited to 60 attendees.
12:30 - 1 p.m. Networking Lunch
Share insights and perspectives on the morning's sessions with your colleagues, new acquaintances and forum speakers
1 - 1:15 p.m.

Cross-Sector Solutions to America’s Problems
An interactive talk by Shirley Sagawa, Co-Founder, sagawa/jospin.
There is no problem today that can be solved by government or charity alone. Sagawa will discuss successful past efforts by business, government, nonprofits and ordinary citizens to work together to address community problems—and talk about new opportunities that are on the horizon.
1:15 – 1:45 p.m. Lunch Keynote

Institutions Needed to Cope with Climate Change
Keynote speech by Thomas Schelling, Nobel Laureate, Distinguished University Professor, Emeritus, University of Maryland Three types of institutions are needed to encourage the reduction of greenhouse gas emissions by countries like India and China. Professor Schelling will discuss the importance of their roles in securing commitments from the developed world to provide assistance, getting major developing nations to negotiate a division of the assistance, and channeling that assistance and monitoring its deployment.
1:45 – 2:30 p.m. What We Don't Know About Social Innovation Might Hurt Us
An interactive discussion with Paul Light, Paulette Goddard Professor of Public Service, Wagner School at NYU.
Social innovation is moving quickly across the globe, but much of what we are doing is poorly informed by actual practices that produce reliably high impact. This discussion will cover what we do and don't know about what works and what doesn't.
2:30 – 3:15 p.m. Social Entrepreneurship and The New Heroes
A presentation and discussion led by Charles Stuart, Producer & Filmmaker of The New Heroes, featuring clips from the acclaimed PBS series focusing on four extraordinary people in Bangladesh, Zambia, Egypt and Kenya.
3:15 – 3:30 p.m. Break
3:30 – 4:15 p.m. Breakout Sessions

Session I: Communicating Social Change
Presented by Shannon Hebert, VP Integrated Marketing, National Geographic Global Media
A panel discussion to identify core strategies to communicate a company’s social responsibility practices and activities. This session will showcase recent National Geographic case studies and how these partnerships inspired consumers and successfully communicated social change.

Session II: Motivations and Strategy: Scaling Your Social Enterprise
Presented by Heather Peeler, Managing Director, Community Wealth Ventures. A panel discussion that will highlight two approaches to scale in the social sector and also will provide a strategic framework for leaders who are exploring pathways to increase their organization's social impact. Panelists will include Brian Gaines, Vice President of Regional Operations, Marketing and School Partnerships, College Summit and Mike Curtin, CEO of DC Central Kitchen.