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Netcentric
Behavioral Laboratory
The Netcentric Behavioral Laboratory
was launched in spring 2003, and
provides Smith School faculty and
doctoral students with resources to
conduct experimental research on human
behavior.
The lab includes both new information
technology resources for conducting
computer-aided experiments and
traditional resources for conducting
behavioral research. The main lab space,
in 3518 Van Munching Hall, provides
videorecording capabilities, eighteen
networked workstations capable of
presenting multimedia stimuli, and
several software applications designed
for conducting behavioral research. The
four team rooms, in 2301A, 2301B, 2301E
and 2301F Van Munching Hall, each
provide a computer workstation and a
conference table for team interactions.
Our recently added AudioVisual Lab,
located adjacent to our main lab space
in room 3518A, is equipped with a state
of the art Tobii eye-tracker that allows
researchers to track the head and eye
movements of participants. The
AudioVisual Lab also provides audio and
video capabilities to record team
interactions and a large display screen
to review and edit the recorded data.
By participating in faculty research,
students at the Smith School have the
opportunity to observe first-hand how
experimental research is conducted. In
addition, the lab increases faculty
research productivity and facilitates
interaction among the school's
behavioral researchers.
The Netcentric Behavioral Lab is the
third major component of the business
school’s Netcentricity Laboratory. The
Net Lab’s Supply Chain Laboratory opened
in 2000 and the Netcentric Financial
Markets Lab opened in fall 2001.
Behavioral Lab in the News
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