Session Schedule
Wed
July 12
Thurs July
13
Fri July
14
Sat July
15
Sun July 16
Download Schedule PDF
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Click on presenter names to download their PowerPoint presentations. |
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Thursday, July 13, 2006 |
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| Bus/Walk to Van Munching Hall (VMH) |
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| 8:00am | Continental Breakfast | VMH Pownall Atrium |
| 9:00am |
1.1 PLENARY SESSION "Are you Prepared to Exploit the Future of Marketing?" Jagdish Sheth, Emory |
Frank Auditorium VMH 1524 |
| 10:30 -11:00am | Break | VMH Pownall Atrium |
| 11:00am- 12:30pm |
1.2 PLENARY SESSION "Perspectives on Research In Marketing" Don Lehmann, Columbia |
Frank Auditorium VMH 1524 |
| 12:30 - 2:00pm | Lunch | VMH Pownall Atrium |
| 2:00 - 3:30pm |
1.3 CONCURRENT SESSIONS 1.3.1 MODELS PANEL Pradeep Chintagunta, Chicago Session Chair: Kannan Srinivasan, Carnegie Mellon |
VMH 1505 |
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1.3.2 CONSUMER BEHAVIOR PANEL
Jim Bettman, Duke Session Chair: Amitava Chattopadhyay, INSEAD |
VMH 1511 | |
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1.3.3 STRATEGY / MANAGERIAL
PANEL George Day, Wharton Session Chair: John Roberts, AGSM |
VMH 1412 | |
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1.3.4 "BIG PICTURE" ISSUES
IN MARKETING Claes Fornell, University of Michigan Session Chair: Barbara Kahn, Wharton |
VMH 1528 | |
| 3:30pm | Group Photos (The steps outside main entrance to VMH) | VMH Front Steps |
| 4:00pm | Free Time | |
| 5:00pm | Board Buses for Trip to Downtown Washington, D.C. | Leave From Marriott Inn & Conference Center |
| 6:00pm | Start Boarding for Odyssey Dinner Cruise | Washington, D.C. |
| 7:00 - 10:00pm | Dinner Cruise | Washington, D.C. |