Session Schedule

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Click on presenter names to download their PowerPoint presentations.

Saturday, July 15, 2006

  Bus/Walk to Van Munching Hall (VMH)  
8:00am Continental Breakfast VMH Pownall Atrium
9:00 - 10:30am 3.1 PLENARY SESSION

"Research Nightmares: Tales from the Dark Side"

Rick Staelin, Duke
Parsu Parasuraman, Miami
Christine Moorman, Duke

Session Chair: Dipankar Chakravarti, Colorado

Frank Auditorium
VMH 1524
10:30 -11:00am Break VMH Pownall Atrium
11:00am- 12:30pm 3.2 PLENARY SESSION

"Reflections by 1981 (25th Anniversary) Consortium Fellows"

Greg Carpenter, Northwestern
Wagner Kamakura, Duke
Scott MacKenzie, Indiana

Session Chair: George Zinkhan, University of Georgia

Frank Auditorium
VMH 1524
12:30 - 2:00pm Lunch VMH Pownall Atrium
2:00 - 3:00pm 3.3 PLENARY SESSION

"The Path to Teaching Excellence"

Eli Jones, Houston
Rich Lutz, Florida

Session Chair: Xing Pan, Indiana

Frank Auditorium
VMH 1524
3:00 -3:30pm Break VMH Pownall Atrium
3:30 - 5:00pm 3.4 CONCURRENT SESSIONS

3.4.1 DELIVERING VALUE: ISSUES IN CHANNELS AND MARKETING DELIVERY SYSTEMS

Jan Heide, Wisconsin
Ganesh Iyer, Berkeley

Session Chair: Jeff Inman, Pittsburgh

VMH 1505
3.4.2 MANAGING CUSTOMER RELATIONSHIPS

V. Kumar, University of Connecticut
Peter Verhoef, RU Groningen

Session Chair: Kay Lemon, Boston College

VMH 1511
3.4.3 METHODOLOGICAL CHALLENGES IN HIGH QUALITY RESEARCH

Brian Ratchford, UT Dallas
Bill Perreault, UNC

Session Chair: Naveen Donthu, Georgia State

VMH 1412
3.4.4 THE REVIEWING PROCESS: WRITING REVIEWS AND RESPONDING TO THEM

John Deighton, Harvard
Peter Rossi, Chicago
Roland Rust, Maryland
Steve Shugan, Florida

Session Chair: Joel Huber, Duke

VMH 1528
5:30pm Board Buses to Riggs Alumni Center Leave From Marriott Inn & Conference Center
6:00pm Reception Riggs Alumni Center
7:00pm Farewell Dinner

Speaker: Mike Hanssens, Marketing Science Institute

Riggs Alumni Center
9:30pm Farewell Party Riggs Alumni Center Bus Returns to Marriott Inn

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