Session Schedule

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Click on presenter names to download their PowerPoint presentations.

Friday, July 14, 2006
  Bus/Walk to Van Munching Hall (VMH)

 
8:00am Continental Breakfast  VMH Pownall Atrium
9:00am 2.1 PLENARY SESSION

"Managing Your Career Life Cycle: Getting Going, Keeping Going"

Rebecca Hamilton, University of Maryland
Werner Reinartz, INSEAD

Session Chair: Leigh McAlister, UT Austin

 Frank Auditorium
VMH 1524
10:30 -11:00am Break  VMH Pownall Atrium
11:00am- 12:30pm 2.2 PLENARY SESSION

"Meet the Editors"

John Deighton, Harvard - Journal of Consumer Research
Durairaj Maheswaran, NYU - Journal of Consumer Psychology
Roland Rust, University of Maryland - Journal of Marketing
Steve Shugan, Florida - Marketing Science
Joel Huber, Duke - Journal of Marketing Research
David Stewart, USC - Journal of the Academy of Marketing Sciences
Dan Bello, Georgia State - Journal of International Marketing
Ron Hill, Villanova - Journal of Public Policy and Marketing
Dhruv Grewal, Babson - Journal of Retailing
Parsu Parasuraman, Miami - Journal of Services Research
 Pradeep Chintagunta, Chicago - Quantitative Marketing and Economics
Kannan Srinivasan, Carnegie-Mellon - Management Science
 Randy Bucklin, UCLA - Marketing Letters

Session Chair: Eric Bradlow, Wharton

 Frank Auditorium
VMH 1524
12:30 - 2:00pm Lunch  VMH Pownall Atrium
2:00 - 3:30pm 2.3 CONCURRENT SESSIONS

2.3.1 CREATING VALUE: PRODUCTS AND BRANDS

John Hauser, MIT
Josh Eliashberg, Wharton

Session Chair: Zeynep Gurhan-Canli, Michigan

 VMH 1505
2.3.2 EXTRACTING VALUE: PRICING AND BRANDS

Vithala Rao, Cornell
Aradhna Krishna, University of Michigan

Session Chair: Susan Broniarczyk, UT Austin

 VMH 1511
2.3.3 COMMUNICATING VALUE: MARKETING COMMUNICATIONS

Peter Dacin, Queens University
Rohini Ahluwalia, Minnesota

Session Chair: Shir Zhang, UCLA

 VMH 1412
2.3.4 DELIVERING VALUE: ISSUES IN SERVICES MARKETING

Ruth Bolton, Arizona State
Valarie Zeithaml, UNC

Session Chair: Dilip Soman, Toronto

 VMH 1528
4:30pm Board Buses for Trip to Baltimore Inner Harbor Leave from Marriott
7:00 - 10:00pm Top of the World Crab Feast Baltimore

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