Consortium Co-Chairs
Gabriel J. Biehal, is an Associate Professor of Marketing. His research interests include consumer purchase behavior, corporate and brand advertising, branding, and retail shopping behavior. He has published articles in several of the top marketing journals, including Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing. He has also published papers in Marketing Letters, Journal of Advertising, and the Journal of Consumer Affairs. He served for three years as a member of the Journal of Marketing Research editorial review board.
Roland T. Rust holds the David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is Chair of the Marketing Department and is Executive Director of the Center for Excellence in Service. His lifetime achievement honors include the American Marketing Association’s Gilbert A. Churchill Award for Lifetime Achievement in Marketing Research, the Outstanding Contributions to Research in Advertising award from the American Academy of Advertising, the AMA’s Career Contributions to the Services Discipline Award, Fellow of the American Statistical Association, the Elsevier Distinguished Marketing Scholar Award from SMA, and the Henry Latané Distinguished Doctoral Alumnus Award from the University of North Carolina at Chapel Hill. He has won best article awards for articles in Marketing Science, Journal of Marketing Research, Journal of Marketing (three times), Journal of Advertising, and Journal of Retailing, as well as MSI’s Robert D. Buzzell Best Paper Award (twice). His book, Driving Customer Equity (written with Valarie Zeithaml and Katherine Lemon) won the Berry-AMA Book Prize for the best marketing book of the previous three years. He is the founder and Chair of the AMA’s annual Frontiers in Services Conference, and was founding Editor of the Journal of Service Research. He is currently Editor of the Journal of Marketing.