Robert H. Smith School of Business, University of Maryland

AMA Doctoral Consortium 2006

Bios: Faculty

Rohini Ahluwalia, University of Minnesota

Rohini Ahluwalia is Associate Professor of Marketing at the Carlson School of Management, University of Minnesota. Her area of expertise is consumer psychology. Her doctoral dissertation, completed at the Ohio State University, was the winner of American Marketing Association's John A. Howard best dissertation award. Rohini's current work focuses on two major streams of research. One attempts to understand how people process, resist and are influenced by counter-attitudinal and negative information (relating to both brands and political candidates). A second stream of research focuses on advertising and branding issues, using an information processing perspective. Her research has been published in journals such as the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing. It has been reported in several media outlets including the National Public Radio, CBS News and Fox News Channel. She serves on the Editorial Boards of the Journal of Marketing, Journal of Consumer Research and, Journal of Consumer Psychology, and is a member of the Advisory Board for the Association for Consumer Research.

Rick Andrews, Louisiana State University

Rick Andrews is the Robert S. Greer, Sr. Alumni-Endowed Chair of Business Administration and a Professor of Marketing at Louisiana State University. He earned his PhD in Marketing from Virginia Tech in 1992. Rick’s research interests focus on modeling consumer preferences and choices by applying statistical models to retail scanner data and other preference data. One particular focus of this research stream has been the study of misspecification issues in choice and conjoint models using simulation methods. He also has interests in forecasting and time series analysis. His research on these topics has been published in the Journal of Marketing Research, Marketing Science, Journal of Business & Economic Statistics, Marketing Letters, International Journal of Research in Marketing, and other journals.

Daniel Bello, Georgia State University

bio coming soon...

Kenneth Bernhardt, Georgia State University

Kenneth L. Bernhardt is Assistant Dean for Corporate Relations, Regents' Professor, and Taylor E. Little, Jr. Professor of Marketing. He has published numerous textbooks, monographs and articles on marketing and consumer behavior in professional journals such as Journal of Business Research, Journal of Marketing and Public Policy, Marketing and American Education Research Journal, and Journal of Retailing. He is a former president of the Association for Consumer Research and is former chairman of the American Marketing Association. Bernhardt’s current research interests involve consumer attitudes and behavior, public policy issues in marketing and the marketing of services. He is a former chair of the Marketing Department, has won numerous teaching awards, and has been engaged in consulting and research assignments for many businesses, including BellSouth, Kimberly-Clark, Chick-fil-A and UPS.

James Bettman, Duke University

Jim Bettman is Burlington Industries Professor of Business Administration at the Fuqua School of Business and Professor of Psychology at Duke University. He received both his BA (mathematics-economics, 1965) and his PhD (administrative sciences, 1969) from Yale University. His research focuses on consumer information processing and decision making, particularly constructive preferences, how decision makers adapt to different situations, the effects of emotion and stress on decision making, and how to integrate nonconscious and conscious processing in decision making. Professor Bettman was co-editor of the Journal of Consumer Research for six years, is the current editor of Monographs of the Journal of Consumer Research, and has been the chair or co-chair for thirty doctoral students in marketing.

Gabe Biehal, University of Maryland

Gabriel J. Biehal, is an Associate Professor of Marketing at the Robert H. Smith School of Business, University of Maryland. Gabe's research interests include corporate and brand communications, consumer purchase behavior, and retail shopping behavior. He has published articles in several of the top marketing journals, including Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing. He has also published papers in Marketing Letters, Journal of Advertising, and the Journal of Consumer Affairs. He served for three years as a member of the Journal of Marketing Research editorial review board and currently serves on the editorial review board of the Journal of the Academy of Marketing Science.

Ruth Bolton, Arizona State University

Ruth N. Bolton is Professor and W. P. Carey Chair in Marketing, at the W. P. Carey School of Business, Arizona State University in Tempe, Arizona. Dr. Bolton currently studies how organizations can grow the value of their customer base over time, focusing on high technology services sold to business-to-business customers. She previously held academic positions at Vanderbilt University, the University of Oklahoma, Harvard University, University of Maryland, and the University of Alberta. She also spent eight years with Verizon, working on projects in the telecommunications and information services industries. Dr. Bolton’s earlier published articles investigate how organizations’ service and pricing strategies influence customer satisfaction, loyalty and revenues. She has extensive experience with survey research design, as well as the econometric analysis of large-scale, integrative data bases.

Dr. Bolton currently serves on the Board of Trustees for the Marketing Science Institute, the American Marketing Association and the Sheth Foundation. She has published articles in the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Service Research, Management Science, Marketing Science, and other leading journals. She currently serves on the Editorial Review Boards of the Journal of Marketing, Marketing Science and the Journal of Service Research, as well as an Area Editor for the Journal of Marketing Research. She previously served as editor of the Journal of Marketing (2002-2005

Eric Bradlow, University of Pennsylvania

Eric Bradlow is currently the K.P. Chao Professor, Professor of Marketing and Statistics and Academic Director of the Wharton Small Business Development Center, The Wharton School of the University of Pennsylvania. His research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems. Eric was recently named a fellow of the American Statistical Association, is past chair of the American Statistical Association Section on Statistics in Marketing, is a statistical fellow of Bell Labs, and was named DuPont Corporation’s best young researcher in 1992. He serves as Associate Editor for Marketing Science, the Journal of Computational and Graphical Statistics, the Journal of Educational and Behavioral Statistics, and Psychometrika. He is also on the Editorial Board of Marketing Letters, Journal of Marketing Research, Quantitative Marketing and Economics, and the Quarterly Journal of Electronic Commerce.

Susan Broniarczyk, University of Texas, Austin

Susan M. Broniarczyk is Professor of Marketing, McCombs School of Business, The University of Texas at Austin. She received a B.S. in Marketing from the University of Illinois at Urbana-Champaign and a Ph.D. in Marketing from the University of Florida. Her research examines consumer behavior and decision-making with a specialized emphasis on branding and product assortment.

The Society for Consumer Psychology, Division 23 of the American Psychological Association, awarded her its first Early Career Contribution Award in 2000. The American Marketing Association awarded her dissertation on branding the John A. Howard award in 1992. Her research on product assortment, published in the Journal of Marketing Research, received the 2003 O’Dell Award from the American Marketing Association for its research contribution. Her research has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Academy of Marketing Sciences, Journal of Business Ethics, Journal of Retailing, Marketing Letters, and Organizational Behavior and Human Decision Processes.

She is an Associate Editor at the Journal of Consumer Research and serves on the editorial board of the Journal of Marketing Research. She was the 2003 Treasurer for the Association for Consumer Research (ACR), was co-chair of the 2001 ACR conference, and has served on the ACR advisory board.

Randolph Bucklin, University of California, Los Angeles

Randolph E. Bucklin is Professor of Marketing and Chair of the Marketing Faculty at the UCLA Anderson School, where he has taught since 1988. He holds a Ph.D. in Marketing and an M.S. in Statistics from Stanford University and an A.B. in Economics from Harvard University. He has published numerous papers on the quantitative analysis of customer purchase behavior, market segmentation, and interbrand/interstore competition, in which his work has emphasized the use of disaggregate-level (e.g., panel-level) data in the study of these issues. His articles have appeared in the Journal of Marketing Research, Marketing Science, Journal of Retailing, and Marketing Letters. He is on the editorial boards of Marketing Science, Marketing Letters, Journal of Marketing Research, and International Journal of Research in Marketing.

Gregory Carpenter, Northwestern University

bio coming soon...

Dipankar Chakravarti, University of Colorado, Boulder

Dipankar Chakravarti is The Ortloff Professor of Business at the Leeds School, University of Colorado, Boulder. He holds a B.Sc. (Honours in Physics) from the University of Calcutta, and M.S. and Ph.D. degrees in Industrial Administration from Carnegie-Mellon. Dipankar has taught at Florida, Duke and Arizona and his research on managerial and consumer decisions in marketing has appeared in major scholarly outlets such as JCP, JCR, JMR, JM, Marketing Science, Management Science and the Annual Review of Psychology. His research recognitions include the 1994 JCR best paper award. He is a Fellow and past-President of SCP, and a past or current member of the JCP, JCR, JMR, and JM editorial boards. He has been editor of JCP and is a member of JCR’s policy board. Dipankar has a long association with the AMA-Sheth Foundation Doctoral Consortium – as a fellow in 1977 and as a faculty member on multiple occasions, including program chair in 1996.

Amitava Chattopadhyay, INSEAD

Amitava Chattopadhyay is The L’Oreal Chaired Professor in Marketing-Innovation and Creativity—Professor of Marketing at INSEAD. Prior to joining INSEAD, he has been a faculty member at The University of British Columbia, Canada and McGill University, Canada.

Professor Chattopadhyay’s research has focused on branding and communication and has appeared in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Marketing Science, and Management Science. His participation in editorial review boards includes the Journal of Consumer Psychology, International Journal of Research in Marketing, and Journal of International Business Studies. For his research, he has been the recipient of the Robert Ferber Award.

Professor Chattopadhyay holds a Ph.D. from the University of Florida, a PGDM from the Indian Institute of Management, Ahmedabad, and a B.Sc. (Honours) degree from Jadavpur University, India.

Pradeep Chintagunta, University of Chicago

Pradeep Chintagunta is the Robert Law professor of Marketing at the ChicagoGSB. He is interested in studying the behavior of consumers and firms using market data on observed outcomes.

Peter Dacin, Queen's University

Peter A. Dacin is the Nabisco Brands Professor of Marketing at Queen’s University in Kingston, Ontario, Canada. He received his Ph.D. from the University of Toronto. His primary teaching and research interests lie in the areas of corporate associations, identity and reputation, consumer and managerial judgment formation, and research methods and design. He has also published in the area of sales force management. His research has appeared in several academic marketing journals, including the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Consumer Research. In addition, he has published in numerous conference proceedings. He has received numerous recognitions and awards for both his teaching and research, including the 2005 Sheth Foundation Best Paper Award for an article appearing in the Journal of the Academy of Marketing Science . He has served as the chair of the American Marketing Association’s Consumer Behavior Special Interest Group, serves on the Academic Council of the American Marketing Association, and is cofounder (with Tom Brown) of the Corporate Identity/Associations Research Group. Currently, he is Chair of the Social Science Division of the Graduate School and Vice-Chair of the General Research Ethics Board at Queen's University.

George Day, University of Pennsylvania

bio coming soon...

John Deighton, Harvard University

Professor John Deighton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School, where he has been on the faculty since 1994. His Ph.D. is in marketing from the Wharton School, University of Pennsylvania. He is Editor of the Journal of Consumer Research and was the founding editor of the Journal of Interactive Marketing, jointly with Rashi Glazer.

He has published, among other journals, in the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Marketing (where he received the alpha kappa psi award) on topics that include marketing strategy, the marketing of performance, database marketing and advertising. He has written cases on the novelist James Patterson, Hilton Hotels' frequent guest program, CVS.com, Snapple and USA Today Online and many others. Prior to joining the Harvard Business School, he was on the faculties of the University of Chicago and the Amos Tuck School, Dartmouth College.

Ravi Dhar, Yale University

Ravi Dhar is the George Rogers Clark Professor of Management and Marketing and the Director of the Yale Center for Customer Insights at the Yale School of Management. The Yale Center for Customer Insights is the premier academic research center for the study of marketplace innovations by forging alliances with major corporations for an integrative perspective. Ravi also has an affiliated appointment as Professor of Psychology in the Department of Psychology, Yale University. His research awards include the William F. O’Dell Award (presented to the best Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice) and the AMA Doctoral Dissertation Award (Honorable mention). His other research papers have also been a Finalist for the Paul Green Award, and Finalist for the O’Dell award. He has worked on projects with Compaq, Hewlett Packard, IBM, Procter & Gamble, Samsung, Pepsico and other leading companies.

He has written more than 30 articles and serves on the editorial boards of leading marketing journals, such as Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research (Area Editor), and Marketing Science (Area Editor) and other journals. He has led marketing seminars for senior executives in Asia, Europe, North and South America.

Naveen Donthu, Georgia State University

Naveen Donthu is the Katherine S. Bernhardt Research Professor at Georgia State University.

Naveen received his Ph.D. in Marketing from the University of Texas at Austin. He has published over 50 papers in leading marketing and advertising journals including Marketing Science, Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing. His current research is in the areas of Marketing Productivity, Trade Promotions, Outsourcing, and Virtual Communities.

Naveen is the doctoral program coordinator for the Marketing Department at Georgia State University. He currently serves on the editorial board of the Journal of Marketing and recently completed his term on the editorial board of the Journal of Consumer Research. He has been the President of the AMA Marketing Research SIG and the VP for Meeting of the INFORMS Society for Marketing Science.

Josh Eliashberg, University of Pennsylvania

Jehoshua Eliashberg is the Sebastian S. Kresge Professor of Marketing and Professor of Operations and Information Management. His research interests are in developing models and methodologies to solve business problems. He has a particular interest in the media and entertainment, pharmaceutical, and the high-tech/consumer electronics industries. His research on these industries has focused on issues such as forecasting new product acceptance, market analysis, designing entry strategies, marketing/manufacturing/R&D interface, and competitive strategies.

Professor Eliashberg created MOVIEMOD, a pre-release market evaluation tool for motion pictures that generates box-office forecasts and supports marketing, advertising and distribution-related decisions for a new movie after it has been produced, but before its release. He has also developed models that forecast the commercial performance of movies based on their scripts, and the demand for rent/buy for DVDs.

A prolific scholar, Professor Eliashberg's research has been published in top-tier academic journals such as the Journal of Marketing, Marketing Science and the Journal of Marketing Research. He is the inaugural winner of the Mallen prize for published scholarly contributions to the motion picture industry and has held various editorial positions on leading professional journals.

Kenneth Evans, University of Missouri

Dr. Evans is a professor of marketing and associate dean of graduate studies in the College of Business at the University of Missouri-Columbia. He holds the Pinkney C. Walker Professorship in Teaching Excellence. His research and teaching interests are in the areas of marketing management, sales/sales management, marketing theory, and services marketing. Dr Evans has published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management, Journal of Business Research, and the Journal of Advertising to name but a few. In addition, Dr. Evans has a number of articles which have been published in proceedings and presented at national conferences. Dr. Evans is either a member of the editorial review board or serves in an ad hoc reviewer capacity for a variety of journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, Industrial Marketing Management, and Journal of Retailing. He presently serves as the editor of the Journal of Personal Selling and Sales Management. He has served on the AMA Academic Council for the past five years and is presently the president of the academic division of the AMA. In addition to his academic and professional service activity, Dr. Evans has also served in a consulting capacity to the banking industry primarily focusing on customer service management.

Peter Fader, University of Pennsylvania

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as consumer packaged goods, e-commerce, and music (online and offline). Much of his research highlights the common behavioral patterns that exist across these and other seemingly different domains.

Many of these cross-industry experiences and observations are currently being channeled towards the development of the Wharton Media & Entertainment Initiative, a bold new research center that aims to revolutionize current thinking and managerial practices within the entertainment industry.

Professor Fader believes that marketing should not be viewed as a “soft” discipline, and he frequently works with different companies and industry associations to improve managerial perspectives in this regard. His work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics, and the management sciences. He has won many awards for his teaching and research accomplishments.

Rosellina Ferraro, University of Maryland

Rosellina Ferraro is an assistant professor at University of Maryland. She received her Ph.D. in Marketing from the Fuqua School of Business at Duke University in 2005. Her research focuses on consumer behavior, specifically, the effects of nonconscious social influence on choice and preference and the effects of external threats on consumption behavior. She teaches Customer Analysis at University of Maryland.

Claes Fornell, University of Michigan

Claes Fornell is The Donald C. Cook Professor of Business Administration at the University of Michigan and the Director of the National Quality Research Center (NQRC). He has also been on the faculty of Northwestern University and Duke University. Born and raised in Sweden, Professor Fornell received a Doctor of Economics from the University of Lund, Sweden. As a doctoral student, he was also a Fulbright Fellow at the University of California, Berkeley.

Professor Fornell is one of the world’s leading experts on Customer Satisfaction Measurement, its impact on economic growth and on Customer Asset Management. He is responsible for the American Customer Satisfaction Index (ACSI) – a quarterly national indicator of the quality of economic output.

Professor Fornell has also developed a technology, for which he received a patent, that makes it possible for a firm to identify those specific activities and processes that have the largest impact on customer satisfaction and economic returns. He is the chairman of CFI Group, a firm that develops and implements this technology for individual firms. The CFI Group has offices in Ann Arbor, Atlanta, Beijing, Shanghai, Madrid, Paris, London, Milan, Porto Alegre, Seoul and in Stockholm, with leading firms worldwide as its clients. Professor Fornell is also the Chairman of the Board of Foresee Results, Inc., a company that measures on-line customer satisfaction with web sites.

Professor Fornell has written more than 80 published articles and two books. He has served on the editorial board of all the major academic journals in the field and won many awards for his contributions.

Natasha Foutz, University of Maryland

Natasha Zhang Foutz has her Ph.D. from Cornell University and is currently an Assistant Professor of Marketing at the R. H. Smith School of Business at University of Maryland. Her research focuses on (i) choice models of consumer behavioral dynamics such as referencing and multi-stage decisions; and (ii) dynamic competitive strategies, such as new product and service preannouncement and release timing decisions, among firms in technology and entertainment service industries. She uses Bayesian and Dynamic Programming methods in her empirical research. She teaches MBA core Marketing Management and doctoral seminar in Choice Modeling; and is recipient of the Smith School Teaching Enhancement Committee Award.

Hubert Gatignon, INSEAD

Hubert Gatignon is the Claude Janssen Chaired Professor of Business Administration and Dean of the Ph.D. Program at INSEAD. He is also the Research Director of the INSEAD-Wharton Alliance, and the Director of the INSEAD-Wharton Alliance Center for Global R&D. He joined INSEAD in 1994 from the Wharton School of the University of Pennsylvania where he was Professor of Marketing. He holds a Ph.D. in Marketing from the University of California, Los Angeles. His research interests involve (1) modeling the factors influencing the adoption and diffusion of innovations and (2) explaining and econometrically measuring how the effects of marketing mix variables change over conditions and over time. His most recent research concerns innovation strategies, as well as international marketing strategy.

Dhruv Grewal, Babson College

Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. He is currently co-editor of Journal of Retailing (oldest marketing journal, 2001-present). He was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University). He is a “Distinguished Fellow” of the AMS. He has published over 70 articles in journals such as JM, JMR, JCR, JR and JAMS. He has coauthored Marketing Research (publisher: Houghton Mifflin Co., 2004, 2007) and is writing Marketing (publisher McGraw-Hill). He has won awards for his teaching (2005 Sherwin-Williams Distinguished Teaching Award, SMA, 2003 AMA Award for Innovative Excellence in Marketing Education, 1999 AMS Great Teachers in Marketing Award and Executive MBA Teaching Excellence Award (1998)) and research (Best Services Paper Award (2002), from the Services SIG, Stanley C. Hollander Best Retailing Paper, AMS 2002, Best Paper Award, Pricing Track, Winter AMA 2001 and Best Paper Award, Technology Track, Summer AMA 2000). He also co-chaired the 2001 AMA doctoral consortium and is co-chairing the AMA 2006 Summer Conference.

Rajdeep Grewal, Pennsylvania State University

Rajdeep Grewal (Ph.D. 1998 – University of Cincinnati) is Dean’s Faculty Fellow and Associate Professor of Marketing at the Smeal College of Business at the Pennsylvania State University at University Park, Pa. He is also the Associate Research Director of the Institute for the Study of Business Markets at the Smeal College of Business at the Pennsylvania State University at University Park, Pa. His research focuses on empirically modeling strategic marketing issues and has appeared in prestigious journals such as Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, Journal of Consumer Psychology, MIS Quarterly, and Strategic Management Journal, among others. Currently he serves on the Editorial Boards for the Journal of Marketing and Decision Sciences. He has received several awards for his research including a doctoral dissertation award from the Procter & Gamble Market Innovation Research Fund, his research also received the Honorable Mention Award at the prestigious MSI/JM competition on “Linking Marketing to Financial Performance and Firm Value,” the year 2003 Young Contributor Award from the Society of Consumer Psychology for his 2003 article in the Journal of Consumer Psychology, and his article on incentive-aligned conjoint analysis was Finalist for the 2006 Paul E. Green Award for the best article in the Journal of Marketing Research. He was named in the year 2003 in the Marketing Science Institute’s Young Scholars list (individuals with Ph.D. after 1995 selected on the basis of research productivity in top tier marketing journals).

Zeynep Gurhan-Canli, Koc University

Zeynep Gurhan-Canli is Associate Professor of Marketing at Koç University, Istanbul, Turkey and on leave of absence from the Stephen M. Ross School of Business, University of Michigan. She completed her Ph.D. in marketing at New York University Stern School of Business in 1997. Her research focuses on consumer information processing in relation to brand, country, and corporate image. Some specific topics include brand name dilution and enhancement, cross-cultural differences with respect to brand and country image effects, consumer reactions to corporate social responsibility, consumer boycotts, and the effect of corporate image on product evaluations. She has published several articles in several leading academic journals such as Journal of Marketing Research, Journal of Consumer Research, and Journal of Consumer Psychology. She has also co-authored a book (with R. Bagozzi and J. Priester) on The Social Psychology of Consumer Behavior. She is on the editorial review board of the Journal of Consumer Research and an associate editor for the Journal of Consumer Psychology.

Rebecca Hamilton, University of Maryland

Rebecca Hamilton is an Assistant Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business. Her research focuses on consumer decision making and the effects of consumers’ information processing strategies on their attitudes and choices. Her research has been published in the Journal of Consumer Research, the Journal of Marketing Research, and the Harvard Business Review. Professor Hamilton received her PhD from MIT’s Sloan School of Management, and her dissertation received an honorable mention in the Association for Consumer Research’s Ferber Award competition. Professor Hamilton teaches consumer behavior to undergraduate, MBA, and doctoral students. Prior to receiving her Ph.D., Hamilton spent five years at Price Waterhouse LLP in Boston, Massachusetts, where she served as a staff consultant, senior consultant, and principal consultant.

Dominique Hanssens, University of California, Los Angeles

Dominique Hanssens is the Bud Knapp Professor of Marketing at the UCLA Anderson Graduate School of Management, where he has been on the faculty since 1977. He has served as the school's faculty chair, associate dean, and marketing area chair. He is currently the Executive Director of the Marketing Science Institute in Cambridge, Massachusetts.

Professor Hanssens studied econometrics at the University of Antwerp (B.S., 1974) in his native Belgium. He then pursued graduate study in marketing at Purdue University's Krannert Graduate School of Management, where he obtained an M.S. in 1976 and a Ph.D. in 1977. His research focuses on strategic marketing problems, in particular marketing productivity, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis. Professor Hanssens has served as an area editor for Marketing Science and an associate editor for Management Science. His papers have appeared in the leading academic and professional journals in marketing, economics and statistics. Three of these articles have won Best Paper awards, in Marketing Science (1995, 2001, 2002) and Journal of Marketing Research (1999), and three others were award finalists. The second edition of his book with Leonard Parsons and Randall Schultz, entitled Market Response Models was published by Kluwer Academic Publishers in 2001 and translated in Chinese by Shanghai People’s Publishing House in 2003. Professor Hanssens won distinguished teaching awards in the UCLA MBA and Executive MBA programs, and is a frequent contributor to the school's executive education offerings. In 2003 he was awarded the Anderson School’s Neidorf ‘decade’ teaching award.

John Hauser, Massachusetts Institute of Technology

John R. Hauser is the Kirin Professor of Marketing and Head of the Management Science Area at M.I.T.'s Sloan School of Management. He is the co-author of two textbooks, Design and Marketing of New Products and Essentials of New Product Management, and a former editor of Marketing Science. He has published over sixty scientific papers. Among his awards include the Converse Award for contributions to the science of marketing and the Parlin Award for contributions to marketing research. With some of his many co-authors he was fortunate to win the MSI award for the most significant contribution to practice, the AMA’s Explor award for contributions to on-line marketing research, and four ISMS Little best-paper awards. He and co-authors have also been close as a finalists for the Little, Green, O’Dell, and JPIM awards – alas, more than once for some of these. He has consulted for a variety of corporations on product development, sales forecasting, marketing research, voice of the customer, defensive strategy, and R&D management. He is a founder and principal at Applied Marketing Science, Inc., a trustee of the Marketing Science Institute, on the advisory board of Affinnova, Inc., an officer of INFORMS Society of Marketing Science, and serves on many editorial boards.

Jan Heide, University of Wisconsin, Madison

Jan B. Heide is the Irwin Maier Chair in Marketing at the University of Wisconsin-Madison. His research, whose primary focus is on inter-organizational relationships, has been published in the Journal of Marketing Research, Journal of Marketing, Academy of Management Journal, and Journal of Law and Economics, among others. He has served, or is currently serving, on the Editorial Review Boards for the Journal of Marketing, Marketing Science, Journal of Marketing Research, Journal of Retailing, and Managerial and Decision Economics. He is a previous winner of the Harold Maynard award from the Journal of Marketing, and a two-time winner of the Louis W. Stern award. Jan teaches courses to Undergraduate, Masters, Executive, and Ph.D students. He has won several teaching awards, including a University-wide award.

Ron Hill, Villanova University

Ronald Paul Hill, Ph.D. in business administration from the University of Maryland College Park, is the Richard J. and Barbara Naclerio Endowed Chair, Villanova School of Business and Senior Associate Dean, Intellectual Strategy. He has authored over 125 journal articles, book chapters, and conference papers on a variety of topics. Areas include environmental management, corporate social responsibility, impoverished consumer behavior, business ethics, and public policy. Outlets for this research include Journal of Marketing Research, Journal of Consumer Research, Business and Society, Journal of Business Ethics, Human Rights Quarterly, Organizational Dynamics, Journal of Public Policy and Marketing, and Journal of Management Inquiry. He will begin his term as Editor of the Journal of Public Policy and Marketing on July 1, 2006.

Joel Huber, Duke University

Joel Huber is the Alan D. Schwartz Professor of Marketing at the Fuqua School of Business at Duke University. He has taught at the business schools at Penn, Purdue and Columbia, and received his Ph.D. and MBA from the Wharton School of the University of Pennsylvania and his BA from Princeton University. He has been associate editor for the Journal of Consumer Research and Marketing Science and is currently the editor for the Journal of Marketing Research. Joel’s research examines context effects in choice, ways to measure preference and value, and most recently ways can prepare so that they will enjoy experiences.

Jeff Inman, University of Pittsburgh

Jeff Inman is the Albert Wesley Frey Professor of Marketing at the Katz Graduate School of Business at the University of Pittsburgh, which he joined in 2000. Prior to that, he was on the faculties at the University of Wisconsin (1994-2000) and the University of Southern California (1991-1994). His research focuses on consumption behavior and consumer decision-making. His work has appeared in Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Retailing, and California Management Review. He is on the editorial board of Marketing Science, the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Retailing. He is also an associate editor at JMR and president of the JCR Policy Board, where he represents the American Economic Association. He co-chaired the recent ISMS Marketing Science conference in Pittsburgh. He may be the only consortium faculty who understands the rules of Yu-Gi-Oh.

Ganesh Iyer, University of California

Ganesh Iyer is Associate Professor at the Haas School of Business, University of California at Berkeley. He previously served on the faculty at the Olin School of Business, Washington University in St. Louis. His Ph.D. is from the University of Toronto. His research areas include coordination and contractual issues in distribution channels, the marketing of information, Internet strategy, and the role of bounded rationality in markets. He has won the John D.C. Little best paper award in 2000 and has also been a finalist for that award on three other occasions (1998, 2003 and 2005). He is currently on the editorial boards of Marketing Science and Journal of Marketing and is an associate editor for Quantitative Marketing and Economics. At Haas he has taught the elective in High Technology Marketing Management in the MBA and the EWMBA programs. He has also taught courses in Business to Business Marketing and Marketing Management and Policy.

Eli Jones, University of Houston

Dr. Eli Jones is Associate Professor of Marketing and Executive Director of the Sales Excellence Institute and the Program for Excellence in Selling at the University of Houston, Bauer College of Business. He has published in the Journal of Applied Psychology, Journal of Personal Selling & Sales Management, Journal of Business Research, Marketing Education Review, Journal of Marketing Theory & Practice, Journal of Business-to-Business Marketing and in numerous regional, national, and international conference proceedings. He serves on the editorial review boards of the Journal of Personal Selling & Sales Management, Industrial Marketing Management, and Journal of Selling & Major Account Management.

He has won numerous excellence in teaching awards: Academy of Marketing Science’s Outstanding Marketing Teacher, University of Houston’s Enron Award for Excellence in Teaching, Outstanding Faculty Award from the University of Houston’s Alumni Organization, Bauer College’s Award for Teaching Excellence, University of Houston’s Department of Marketing Teaching Excellence Award, Texas A&M University’s Distinguished Teaching Award, and Texas A&M University’s Department of Marketing Teaching Excellence Award.

Professor Jones is listed in International Who’s Who, Marquis Who’s Who in America and has been mentioned in Sales & Marketing Management, Selling Power, Business 2.0, the Houston Chronicle, and Microsoft Press Pass.

Barbara Kahn, University of Pennsylvania

Barbara Kahn (Ph.D, Columbia University) is the Dorothy Silberberg Professor of Marketing and the Vice Dean of the Undergraduate Division at The Wharton School, University of Pennsylvania. She joined Wharton in 1990 after serving on the faculty at the Anderson School of Management at UCLA.

Her research focuses on consumer decision-making specifically in the areas of variety seeking, assortment variety and patient decision making. She has over forty articles on these topics in major journals in marketing, consumer research, retailing and statistics. She is co-author of the book, Grocery Revolution: New Focus on the Consumer. Her research has been funded by NSF and MSI. She is currently on or has been on the editorial boards of JMR, JM, Marketing Science, JCR, and Marketing Letters, and is a past-President of the policy board of JCR. She has been an Area Editor of Marketing Science and an Associate Editor of JCR and JCP. She has served as an academic trustee for MSI and is currently President of ACR.

Wagner Kamakura, Duke University

Wagner A. Kamakura is the Ford Motor Company Professor of Global Marketing at the Fuqua School of Business, Duke University. Prior to joining the Fuqua School of Business, Professor Kamakura taught at the University of Iowa, University of Pittsburgh and Vanderbilt University. Prior to joining academia, he has worked in market analysis, forecasting and planning in Brazil. Professor Kamakura holds a PhD in Marketing from the University of Texas at Austin, a MS in Industrial Engineering from the University of Sao Paulo (Brazil) and a BS in Mechanical Engineering from the Technological Aeronautics Institute (Brazil). He is a co-author of Market Segmentation: Conceptual and Methodological Foundations, as well as over seventy articles in academic journals. He has served as the Editor of the Journal of Marketing Research, Area Editor of Marketing Science and Associate Editor of the Journal of Consumer Research. He is currently a member of the editorial boards of the Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing and Marketing Science. His current research interests are in voter choice modeling, customer relationship management, market segmentation and market structure, and database marketing.

P.K. Kannan, University of Maryland

P. K. Kannan is Harvey Sanders Associate Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. He is the Director for the Center of Excellence in Service. His current research stream focuses on new product development, marketing and product development on the Internet, e-service, e-government, customer relationship management (CRM) and customer loyalty. He has received grants from National Science Foundation (NSF), Mellon Foundation, SAIC, and IBM’s Center for the Business of Government for his work in this area and research papers have been published in Marketing Science, Management Science, Journal of the Academy of Marketing Science, and Communications of the ACM. He is on the editorial boards of the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Research, and International Journal of Electronic Commerce. Dr. Kannan has served as the Chair for the American Marketing Association Special Interest Group on Marketing Research.

Amna Kirmani, University of Maryland

Amna Kirmani is Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. She received her PhD from Stanford University in 1988, and has served on the faculty of Duke University, the University of Florida and Southern Methodist University. Her research interests include consumers’ inferences of product quality from marketing signals, consumers’ use of persuasion knowledge, and branding. Her work has been published in several journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology. Her papers have won the Paul Green Award in the Journal of Marketing Research, the Maynard Award in the Journal of Marketing, and the Best Paper Award in the Journal of Advertising. She serves on the Editorial Board of the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Psychology, and the Journal of Interactive Marketing.

Aradhna Krishna, University of Michigan

Aradhna Krishna is the Isadore and Leon Winkelman Professor of Marketing at the Ross School of Business, University of Michigan. Besides the Ross school, she has also spent time at Columbia University, New York University and the National University of Singapore.

Her research focuses on pricing, the management of promotions, packaging and branding. Her research methodology combines experimental techniques with quantitative modeling approaches. Professor Krishna investigates how consumer perceptions and responses change as a function of the type of pricing, promotion, packaging and branding efforts undertaken by managers. She has studied size labels and branding, package design, targeted pricing, internet auctions, designing brand offerings for the internet, loyalty programs, product bundling, coupons, price cuts, trade deals and many other managerial decisions. She has had numerous articles published in the Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Economic Theory, Journal of Consumer Psychology, Management Science, Journal of Retailing, Journal of Marketing, Journal of Experimental Psychology, Harvard Business Review among others. Her work has been cited on NPR, NY Times, Wall Street Journal, and other publications. She is on the editorial boards of Journal of Marketing Research, Marketing Science and Marketing Letters.

V. Kumar, University of Connecticut

V. Kumar (VK) is the ING Chair Professor of Marketing, and Executive Director, ING Center for Financial Services in the School of Business, University of Connecticut. He has been recognized with over 15 teaching and research excellence awards including the Paul H Root Award twice for the paper published in the Journal of Marketing that contributes to the best practice of Marketing, and the Don Lehmann Award twice for the best paper published in the Journal of Marketing/Journal of Marketing Research over a two year period. He has published over 75 articles in many scholarly journals in marketing including the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, and Operations Research. He has co-authored multiple textbooks including Customer Relationship Management: A Databased Approach. He was recently listed as one of the top five ranked scholars in marketing worldwide. He received his Ph.D. from the University of Texas at Austin.

Donald Lehmann, Columbia University

Donald R. Lehmann is George E. Warren Professor of Business at the Columbia University Graduate School of Business. He has a B.S. degree in mathematics from Union College, Schenectady, New York, and an M.S.I.A. and Ph.D. from the Krannert School of Purdue University.

His research interests include modeling individual and group choice and decision making, empirical generalizations and meta-analysis, the introduction and adoption of new products and innovations, and measuring the value of marketing assets such as brands and customers. He has taught courses in marketing, management, and statistics at Columbia, and has also taught at Cornell, Dartmouth, New York University, and the University of Pennsylvania. He has published in and served on the editorial boards of Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science, and was founding editor of Marketing Letters. In addition to numerous journal articles, he has published several works including: Market Research and Analysis, Analysis for Marketing Planning, Product Management, Meta Analysis in Marketing, and Managing Customers as Investments. Professor Lehmann has served as Executive Director of the Marketing Science Institute and as President of the Association for Consumer Research.

Kay Lemon, Boston College

Katherine (Kay) N. Lemon is an associate professor of marketing at Boston College’s Carroll School of Management, where she also leads the marketing department’s “virtual” Ph.D. program. Professor Lemon’s research and teaching focuses on strategic customer management, customer equity, customer value creation, marketing strategy and marketing metrics. Her research and models have been implemented by global firms in many industries, and she has received several best article awards for her research. Kay serves on the editorial boards of the Journal of Marketing, Journal of Marketing Research, Journal of Service Research, and the Journal of the Academy of Marketing Science. She received her Ph.D. from University of California, Berkeley. Prior to her academic career, Kay held senior level marketing positions in the high technology and health care industries. She and her husband live in Lexington, Massachusetts with their two cats and, occasionally, their one son when he is home from college.

Richard Lutz, University of Florida

Professor Lutz joined the University of Florida in Fall 1982. Previously, he was a member of the faculty at the UCLA Graduate School of Management. Professor Lutz specializes in the areas of consumer behavior, branding, and marketing communications. He has been named Teacher of the Year for the Warrington College of Business on four occasions. He received his BS, MS and Ph.D. in Marketing, all from the University of Illinois-Urbana.

Professor Lutz is a past president of the Association for Consumer Research, and is also an active member of the American Marketing Association and the American Psychological Association. He is a past editor of the Journal of Consumer Research and is a member of the Editorial Review Boards of JCR, Journal of Advertising Research, Journal of Consumer Psychology and Marketing Letters. He has authored over 80 articles and has edited two books.

In his spare time, Professor Lutz enjoys racquetball, as well as camping and sporting activities with his sons Matt and Jonathan.

John Lynch, Duke University

John G. Lynch, Jr. is the Roy J. Bostock Professor of Marketing at the Fuqua School of Business at Duke University. Lynch is past president of the Association for Consumer Research, past associate editor for the Journal of Consumer Research and past associate editor and co-editor for the Journal of Consumer Psychology. His published research focuses on consumer behavior and marketing research methods. His current research focuses on consumer decision making.

He is the 2003 recipient of the Society for Consumer Psychology's Distinguished Scientific Contribution Award and the 2004 recipient of the American Marketing Association's Paul D. Converse Award for Outstanding Contributions to the Science of Marketing. He is a Fellow of the American Psychological Association and Fellow of the Society for Consumer Psychology. Four of his papers have been honored as outstanding article of the year, twice by the Journal of Consumer Research, once by the Journal of Marketing Research and once by the Journal of Marketing. His 1997 paper on Internet shopping is the 2nd most cited paper to appear in any marketing journal from 1997 to the present, and his 2000 paper on price sensitivity on the Internet is the 2nd most cited paper to appear in any marketing journal from 2000 to the present. He is a member of the editorial boards of Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, and Journal of Marketing.

Scott MacKenzie, Indiana University

Scott B. MacKenzie (Ph.D. UCLA) is the Neal Gilliatt Chair and Professor of Marketing at the Kelley School of Business at Indiana University. He is the author or coauthor of over fifty articles on advertising effectiveness, organizational citizenship behavior, leadership issues, and research methodology, that have appeared in leading marketing and management journals like: Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, Strategic Management Journal, Personnel Psychology, and the Journal of Management.

Professor MacKenzie is a previous winner of the Journal of Marketing’s Harold H. Maynard Award, received Honorable Mention in the Robert Ferber Award competition sponsored by the Association for Consumer Research, and has been a finalist for the Journal of Marketing Research’s William F. O’Dell Award. He is a member of AMA, ACR, and SCP and has chaired the AMA Summer Educators', AMA Winter Educators', and SCP conferences. Finally, he has served in the past, or is currently serving on, the editorial boards of the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, International Journal of Research in Marketing, and the Journal of the Academy of Marketing Science, and has won Outstanding Reviewer awards from the Journal of Consumer Research and the Journal of the Academy of Marketing Science for his work.

Durairaj Maheswaran, New York University

bio coming soon...

Leigh McAlister, University of Texas, Austin

Leigh McAlister received her PhD from Stanford University in 1978. She has held faculty positions at The University of Washington, M.I.T. and The University of Texas at Austin. Her research interests include consumers’ reactions to marketing interventions, and the managerial implications of those consumer reactions. Her work is published in Journal of Marketing Research, Journal of Consumer Research, Marketing Science and Marketing Letters. She has won awards for her research from the American Marketing Association, the Association for Consumer Researchers, and Journal of Marketing Research and she has won awards for teaching from all the schools at which she has taught. She holds the H. E. Hartfelder/Southland Corporation Regents Chair for Effective Business Leadership at The McCombs School of Business at The University of Texas at Austin and she served as Executive Director of the Marketing Science Institute, 2003-2005.

Carl Mela, Duke University

Carl F. Mela is a Professor of Marketing at Duke University. He received his Sc. B. from Brown University, MBA from UCLA, and M.Phil. and Ph.D. from Columbia University. His research focuses upon the long-term effects of marketing activity, customer management, and the Internet. Articles along these lines have appeared in the Journal of Marketing Research, Marketing Science, the Journal of Consumer Research and other journals. He has nine best paper awards from the Marketing Science Institute, INFORMS, the American Marketing Association and other professional organizations. Carl serves on the editorial boards of the Journal of Marketing, Journal of Marketing Research, Marketing Science, Marketing Letters, Quantitative Marketing and Economics, and the Journal of Public Policy and Marketing. Home page »»

Vikas Mittal, University of Pittsburgh

Vikas Mittal is a Professor at the Katz Graduate School of Business and Associate Professor at the School of Medicine, University of Pittsburgh. He holds a Bachelor's in Business Administration from the University of Michigan and a Ph.D. from Temple University. His publications appear in Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. He serves on the editorial boards of Journal of Consumer Research, Journal of Marketing, Journal of Services Research, Journal of Interactive Marketing and Journal of Retailing. His spare time is devoted to painting watercolors, refinishing old furniture, and improving his drawing skills.

Wendy Moe, University of Maryland

Wendy Moe is an Assistant Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. Her research interests lie in modeling online consumer shopping behavior and early sales forecasting. Some of her recent work focuses on developing statistical methods and models for internet clickstream data. Professor Moe has also developed several early forecasting models that can predict the sales of entertainment products early in their lifecycles and, in some cases, even before the actual launch of the product. Her research has appeared in Marketing Science, Journal of Marketing Research, Management Science, Journal of Interactive Marketing, Journal of Consumer Psychology, and Journal of Public Policy and Marketing.

Christine Moorman, Duke University

Christine Moorman is the T. Austin Finch, Sr. Professor of Marketing at the Fuqua School of Business, Duke University. Chris’ research focuses on understanding the nature and effects of information utilization activities by consumers, managers, and organizations. In her consumer research, Chris examines consumers’ use of health and nutrition information. In her strategy research, Chris is interested in how information utilization impacts the design and implementation of marketing strategies, marketing innovation, and marketing alliances. Her work has been published in Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Marketing Science, Journal of Public Policy & Marketing, International Journal of Research in Marketing, Academy of Management Review, and Administrative Science Quarterly. Chris is on the review boards for the Journal of Marketing Research, Journal of Marketing, Marketing Science, Journal of Consumer Research, Journal of Public Policy & Marketing, and Marketing Letters. Her research has been supported by over a dozen grants from the Marketing Science Institute and two grants from the National Science Foundation. Chris holds leadership positions at Duke, the AMA, ACR, and MSI.

Xing Pan, Indiana University

Dr. Xing Pan is an assistant professor in marketing at the Kelley School of Business, Indiana University. His areas of specialization include e-Business, Pricing, Service, Retailing, Competitive Strategy, and Industrial Organization. His research has been published in Journal of Marketing, Journal of Academy of Marketing Science, Journal of Public Policy and Marketing, Journal of Interactive Marketing, and Advances in Applied Microeconomics. He is the winner of the 2004 Best Dissertation Award of the Academy of Marketing Science. His research also won awards from the Economic Club of Washington and the e-Business Research Center at Penn State. He currently serves on the editorial reviewer board of Journal of Service Research and Journal of Interactive Marketing. He has also served as reviewer for a wide range of business journals, including Marketing Science, Journal of Marketing, Management Science, and other international journals and conferences.

A. Parsu Parasuraman, University of Miami

A. Parasuraman is a Professor and Holder of the James W. McLamore Chair in Marketing at the University of Miami. He has published over 100 scholarly articles and research monographs. He has received many awards for his teaching, research and professional contributions, including the AMA SERVSIG’s “Career Contributions to the Services Discipline Award” (1998) and the Academy of Marketing Science’s “Outstanding Marketing Educator Award” (2001). In 2004 he was named a “Distinguished Fellow” of the Academy of Marketing Science. He served as editor of the Journal of the Academy of Marketing Science (1997-2000) and became editor of the Journal of Service Research on June 1, 2005 for a 3-year term. He serves on ten editorial review boards. He is the recipient of the “JAMS Outstanding Reviewer Award” for 2000-2003 and 2003-2006, and the “2003 Journal of Retailing Outstanding Reviewer Award.” He is the lead author of Marketing Research (2nd Edition), a college textbook published in 2006, and is a co-author of three other business books written for practitioners: Delivering Quality Service: Balancing Customer Perceptions and Expectations, Marketing Services: Competing Through Quality, and Techno-Ready Marketing: How and Why Your Customers Adopt Technology. He has conducted dozens of executive seminars on service quality, customer satisfaction and the role of technology in service delivery in many countries.

Bill Perreault, University of North Carolina, Chapel Hill

Bill Perreault is the William R. Kenan Distinguished Professor of Business Administration at the University of North Carolina. He has served as editor of the Journal of Marketing Research, president of the American Marketing Association Academic Council, trustee of the Marketing Science Institute, and Chair of an advisory committee to the U.S. Bureau of the Census. Bill is a recipient of a several awards including the AMA’s Distinguished Educator Award and Churchill Award for career contributions to marketing research. His research interests focus on business to business markets; one of his articles in that area was selected as the winner of the 2006 Stern Award. Bill is on the review board for several journals, including the Journal of Marketing. He is also the coauthor of widely used teaching materials, including Basic Marketing, Essentials of Marketing, and The Marketing Game.

Vithala Rao, Cornell University

Vithala R. Rao is the Deane Malott Professor of Management and Professor of Marketing and Quantitative Methods, Johnson Graduate School of Management, Cornell University, Ithaca, New York. He has published over one hundred papers on several topics including conjoint analysis and multidimensional scaling for the analysis of consumer preferences and perceptions, promotions, pricing, market structure, corporate acquisition, and brand equity. His current work includes bundle design and pricing, product design, diffusion of pre-announced products, competitive issues of preannouncement strategies, evaluation of offline and online channels, Internet recommendation systems, linking branding strategies of firms to their to financial performance. His research papers have appeared in the Journal of Marketing Research, Journal of Marketing, Multivariate Behavioral Research, Journal of Consumer Research, Decision Science, Management Science, Journal of Classification Society, Marketing Letters, Applied Economics, International Journal of Research in marketing, and Marketing Science. He currently serves on the editorial boards of Marketing Science, Journal of Marketing Research, and Journal of Business to Business Marketing. He received the 2000-01 Faculty Research Award of the Johnson Graduate School of Management at Cornell University and other awards for his papers.

Brian Ratchford, University of Texas, Dallas

From August 1999 to December 2005 Brian T. Ratchford was Pepsico Chair in Consumer Research at the Robert H. Smith School of Business, University of Maryland. Before that he was Alumni Professor of Marketing, State University of New York at Buffalo. Since January 1, 2006 he has been Professor of Marketing, University of Texas at Dallas. He has M.B.A. and Ph.D. degrees from the University of Rochester. His research interests are in economics applied to the study of consumer behavior, information economics, marketing productivity, and the Internet as a marketing institution. He has published over 40 articles in the leading journals in marketing and related fields, including Journal of Consumer Research, Marketing Science, Management Science, and Journal of Marketing Research. He was Editor of Marketing Science from 1998-2002, is currently an associate editor of Journal of Consumer Research, and is currently on the editorial review boards of Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Journal of Interactive Marketing and Journal of Service Research.

Rebecca Ratner, University of Maryland

Rebecca Ratner joined the marketing faculty at the Smith School this summer as Associate Professor of Marketing. Her research explores factors underlying suboptimal consumer decision making and focuses on variety seeking, affective forecasting, and the influence of social norms. Her research has appeared in leading marketing and psychology journals, including Journal of Consumer Research, Journal of Personality and Social Psychology, Journal of Experimental Psychology, and Organizational Behavior and Human Decision Processes.

Prior to joining the Smith School, she was a faculty member at the University of North Carolina at Chapel Hill. She received her Ph.D. in psychology from Princeton University and her B.A. from Williams College.

Werner Reinartz, INSEAD

Werner Reinartz is Associate Professor of Marketing, INSEAD, France. His research interests focuses on the dynamics of the consumer-firm interaction. This interest bridges the areas of customer relationship management, marketing strategy, database marketing, and retailing. He has published in Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Service Research, Multivariate Behavioral Research, Journal of Retailing, Marketing Letters, Harvard Business Review, California Management Review, and The Economist. Furthermore, he is a member of the editorial board of Journal of Marketing and Marketing Science. His research on measuring and managing the lifetime value of customers has received academic awards such as the 1999 AMA Doctoral Dissertation Competition, the 2001 Don Lehmann Award for the Best Dissertation-Based Research Paper to be published in Journal of Marketing Research or Journal of Marketing, and the 2003 and 2005 MSI/Paul Root Award of the Journal of Marketing. Together with V. Kumar, he coauthored the textbook Customer Relationship Management: A Databased Approach (2005). Professor Reinartz holds a Ph.D. in Marketing from the University of Houston (1999).

John Roberts, AGSM and London Business School

John Roberts is Professor of Marketing at the Australian Graduate School of Management and the London Business School. He won the American Marketing Association’s John A. Howard Award for the top marketing doctorate, its William O’Dell Award for the most influential research in the Journal of Marketing Research published five years previously, and its Advanced Research Techniques Forum Best Paper Award, and many other international prizes. He sits on the Editorial Boards of the Journal of Marketing Research, the Journal of Forecasting, Marketing Science, the International Journal of Research in Marketing, Quantitative Abstracts in Marketing, the Review of Marketing Science and the Australasian Journal of Marketing. The professional services company that John founded, Marketing Insights, now a part of A C Nielsen, became a leader in marketing strategy and analysis advice. In 2004, John was elected a Scientia Professor, one of two dozen research professors across the University of New South Wales. He is an Academic Trustee of the Marketing Science Institute.

Peter E. Rossi, University of Chicago

Peter E. Rossi is Joseph T. and Bernice S. Lewis Professor of Marketing and Statistics at the Graduate School of Business, University of Chicago. He received his PhD from University of Chicago and BA from Oberlin College. He has published widely in marketing, economics, statistics and econometrics including Quantitative Marketing and Economics, Marketing Science, Journal of Marketing Research, American Economic Review, Journal of the American Statistical Association, Econometrica, Journal of Political Economy, Journal of Econometrics, Biometrika, Journal of Business and Economic Statistics, and Journal of Economic Theory. These articles have more than 1100 cites as measured by the Web of Science. He is a co-author of Bayesian Statistics and Marketing, John Wiley Series in Probability and Statistics (2005).

His areas of research interest include pricing and promotion, target marketing, direct marketing, micro-marketing, limited dependent variable models and Bayesian statistical methods. A fellow of the American Statistical Association and the Journal of Econometrics, he is founding editor, Quantitative Marketing and Economics, past Associate Editor for Journal of the American Statistical Association, Journal of Econometrics, and Journal of Business and Economic Statistics. He is Director, Kilts Center for Marketing, GSB, University of Chicago.

Roland Rust, University of Maryland

Roland T. Rust holds the David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is Chair of the Marketing Department and is Executive Director of the Center for Excellence in Service. His lifetime achievement honors include the American Marketing Association’s Gilbert A. Churchill Award for Lifetime Achievement in Marketing Research, the Outstanding Contributions to Research in Advertising award from the American Academy of Advertising, the AMA’s Career Contributions to the Services Discipline Award, Fellow of the American Statistical Association, the Elsevier Distinguished Marketing Scholar Award from SMA, and the Henry Latané Distinguished Doctoral Alumnus Award from the University of North Carolina at Chapel Hill. He has won best article awards for articles in Marketing Science, Journal of Marketing Research, Journal of Marketing (three times), Journal of Advertising, and Journal of Retailing, as well as MSI’s Robert D. Buzzell Best Paper Award (twice). His book, Driving Customer Equity (written with Valarie Zeithaml and Katherine Lemon) won the Berry-AMA Book Prize for the best marketing book of the previous three years. He is the founder and Chair of the AMA’s annual Frontiers in Services Conference, and was founding Editor of the Journal of Service Research. He is currently Editor of the Journal of Marketing.

Jagdish Sheth, Emory University

Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. His current research interests are consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.

His book coauthored with John A. Howard, The Theory of Buyer Behavior (1969) is a classic in the field. His other publications include Marketing Theory (1988) and more recently The Rule of Three (2002), Tectonic Shift (2006) and Does Marketing Need Reform? (2006) all with Rajendra Sisodia.

Jagdish Sheth received his MBA and Ph.D. from University of Pittsburgh. He is a Fellow of the American Psychological Association; Academy of Marketing Science; and International Engineering Consortium. He is also the recipient of AMA’s P.D. Converse, Richard D. Irwin, and Charles Coolidge Parlin Awards in Marketing.

Steven Shugan, University of Florida

Steven M. Shugan, the Russell Berrie Foundation Eminent Scholar and Professor of Marketing at the University of Florida Warrington Business School, now teaches multivariate statistics, marketing models and advanced marketing management. His Ph.D. in Managerial Economics and Decision Sciences is from Northwestern University. He is the editor-in-chief of Marketing Science, past editor of the Journal of Business and past associate editor of Management Science. He has served on over 10 editorial boards including the Journal of Consumer Research, Journal of Marketing and Journal of Marketing Research. He has made over one hundred professional presentations in over 20 countries on entertainment marketing, advance-selling, normative methods for modeling competition, markets for evaluative information, models of selling and product policy.

He was won several best paper awards (including twice-Marketing Science, Journal of Marketing, Journal of Retailing, finalist-Journal of Service Research, finalist-Journal of Marketing Research) and best teaching awards. He has consulted for over twenty (20) different firms including the Government of Cyprus and the U.S. Postal System. He was formerly a full professor at University of Chicago (13 years) and an assistant professor at the University of Rochester (2 years). Steve enjoys scuba diving and playing on the Internet.

Dilip Soman, University of Toronto

Dilip Soman is the Corus professor of strategy, and a professor of marketing at the Rotman School of Management, University of Toronto. He has also served on the faculties at the Hong Kong University of Science and Technology, and at the University of Colorado at Boulder, Dilip also serves as an associate editor of the Journal of Marketing Research, and on the editorial boards of the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology and Marketing Letters. His research interests relate to how people choose between and consumer products, money and time. He teaches courses on Pricing, New Products, Thinking, and Marketing Strategy. His interests include travel, cricket, tennis, Indian politics and Bollywood masala movies.

Kannan Srinivasan, Carnegie Mellon University

Kannan Srinivasan is H.J. Heinz II Professor of Management, Marketing and Information Systems at Carnegie Mellon University. Prior to earning his Ph.D. at the University of California at Los Angeles, Kannan worked as a product manager at Procter & Gamble. His recent research interests include dynamic internet data analysis, dynamic pricing, Marketing/Information Systems interface, Impact of Electronic Data Interchange, New Business Models for E-Commerce. He has developed advanced models to analyze large-scale databases. He has extensively published in leading journals. He was a member of the steering committee that launched the first full-time Master of Science in Electronic Commerce program, a joint initiative by the business and computer science schools at Carnegie Mellon.

Kannan was nominated for the Leland Bach Teaching Award in 1991, 1993, 1995 and 1996. He has also taught at the graduate schools of business at The University of Chicago and Stanford University. He has worked on numerous consulting projects and executive teaching engagements with firms such as General Motors, Asea-Brown Boveri, Kodak, Chrysler, Fujitsu, IBM, Calgon Carbon, Kraft Foods, IKEA, Management Science Associates, McKinsey &Co., Pricewaterhouse Coopers, United Technologies, Whizbang Labs and Morgan Stanley. He actively works with internet startups. He serves on the board/ advisory board of these companies as well as venture capital firms. He is the also Director of the Center for E-Business Innovation (eBI) at Carnegie Mellon University. In collaboration with eBI, Pricewaterhouse Coopers has developed a comprehensive tool (known as emm@) to assess the e-business maturity of firms.

Seenu Srinivasan, Stanford University

Professor V. “Seenu” Srinivasan received his Bachelor’s degree in Mechanical Engineering from the Indian Institute of Technology, Madras (Chennai), and was the gold medalist in his graduating class. He worked for two years as a production-planning engineer at Larsen and Toubro, Mumbai prior to joining Carnegie-Mellon University where he received his M.S. and Ph.D. in Industrial Administration. For three years he was on the faculty of the University of Rochester. He is currently the Adams Distinguished Professor of Management at the Stanford Business School. He was formerly the director of Stanford Business School’s Ph.D. Program. His primary research interest is in the measurement of customer preference structures (conjoint analysis) and its role in new-product development. He has also contributed to other quantitative marketing areas such as market structuring and the measurement of brand equity. Professor Srinivasan has been a consultant to several companies and has won best-teacher awards. He is an associate editor of the Journal of Marketing Research and Marketing Science. He has published extensively in many journals and is the recipient of two O’Dell awards, an ORSA award, two John Little awards, the Hardin award, and the Hustad award. Professor Srinivasan is also the recipient of the Parlin, Churchill, and Converse awards, the highest awards from the American Marketing Association, for outstanding contributions to marketing research.

Joydeep Srivastava, University of Maryland

Joydeep Srivastava is Associate Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. He holds a Ph. D. degree from the University of Arizona. His research interests include managerial and consumer decision making, bargaining and auctions, marketing distribution channels, pricing, and behavioral (experimental) economics. His recent work examines how consumers react and respond to price-matching guarantees. He has published articles in the leading journals in marketing and related fields including Journal of Consumer Research, Journal of Marketing Research, Organizational Behavior and Human Decision Processes, Marketing Science, Journal of Consumer Psychology, Journal of Retailing, and Marketing Letters.

Rick Staelin, Duke University

Richard Staelin is the Edward and Rose Donnell Professor of Business Administration at the Fuqua School of Business, Duke University. He graduated many years ago from the University of Michigan and taught at Carnegie-Mellon University (13 years), the University of Chicago (one semester) and the Australian Graduate School of Management (one year) prior to his arrival at Duke in 1982. Since then he has been Deputy Dean, Associate Dean of Executive Education, Executive Director for the Teradata Center for CRM and the initial Managing Director of GEMBA at Duke. He has received best paper awards at JMR and Marketing Science and the Outstanding Educator award and the Converse award from the AMA. He also served on the editorial boards of Marketing Science, JMR, JM and JCR and was the editor of Marketing Science for three years and the Consulting Editor for JM’s special issue on CRM. Staelin has served on over 40 PhD committees and is on the Board of Directors for a small biotech firm (BioElectronics) and the Advisory Board for a small CRM firm (Intelliworks).

David Stewart, University of Southern California

David W. Stewart, Ph.D. is the Robert E. Brooker Professor of Marketing in the Marshall School of Business at the University of Southern California. Dr. Stewart is a past editor of the Journal of Marketing and is the editor of the Journal of the Academy of Marketing Science (effective June 1, 2006). He has served as Vice President, Finance and as a member of the Board of Directors of the American Marketing Association. He has also served on the Board of the AMA Foundation.

Dr. Stewart has authored or co-authored more than 200 publications and seven books. His research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, public policy issues related to marketing and methodological approaches to the analysis of marketing data. His research and commentary are frequently featured in the business and popular press.

In 1998, he received the American Academy of Advertising Award for Outstanding Contribution to Advertising Research. His paper on warning messages was named the best paper published in the Journal of Public Policy and Marketing during 1992-94 and, he was recipient of the American Academy of Advertising Award for best paper in the Journal of Advertising in 1989. In 1988 he was Marketing Science Institute Visiting Scholar at the General Motors Corporation.

He has served as an expert witness before the Federal Trade Commission, in United States Federal Court, and in State Courts in cases involving deceptive advertising claims and unfair business practices, in matters related to trademarks and intellectual property, and in anti-trust actions.

Stefan Stremersch, Erasmus University Rotterdam

Stefan Stremersch is Professor of Marketing at the School of Economics and Business Economics, Erasmus University Rotterdam (The Netherlands) and Visiting Associate Professor of Marketing, Emory University
(USA). He received his PhD in Economics and Business Administration from Tilburg University, The Netherlands, in December 2001, cum laude. During his PhD education, he was a visiting scholar at University of Southern California from 1999-2001.

His current research interest is in new product growth, life sciences marketing, and marketing of high technology. His work has appeared in journals such as International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research and Marketing Science. His work has been covered by the international press (e.g. the Economist) and recognized by several awards, among which are the Harold H. Maynard Best Paper Award of the Journal of Marketing (2002) and the J.C. Ruigrok Prize for the most productive young researcher in the social sciences in the Netherlands (only once in 4 years awarded to an economist). He serves on the editorial board member of Journal of Marketing, and chaired the Informs Marketing Science Conference in 2004.

K. Sudhir, Yale University

K. Sudhir is Professor of Marketing at the Yale School of Management. Prior to joining Yale, he was an Assistant Professor at NYU’s Stern School from 1998-2001. He received his Ph.D. from Cornell University in 1998.

His research has been published in Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and the International Journal of Research in Marketing and has been recognized with multiple awards. His dissertation paper in Marketing Science won the Frank M. Bass Outstanding Dissertation Award. He was a finalist for the 2001 John D.C. Little Award for the Best Paper in Marketing Science and won the Honorable Mention Award for his paper in IJRM in 2001. He is on the editorial boards of the Journal of Marketing Research and Marketing Science.

Sudhir’s research interests spans a wide range of areas. He is most well known for his empirical modeling of strategic behavior between firms and within distribution channels using empirical industrial organization methods. While he continues to do research in this area, his broader research interests include: theoretical and empirical modeling of personalization and targeting services, new product demand forecasting, store brands, retail formats and slotting allowances.

Baohong Sun, Carnegie Mellon University

Baohong Sun is associate professor of Marketing at Carnegie Mellon University. She develops empirical models to study consumer choice behavior. Her research interests are rational consumer choice and dynamic structural model, evaluation of promotion effect and impact on consumer choice, new product forecasting and survey design, choice models in CRM. Her recent work focus on developing dynamic structural models to investigate consumer response to cross-selling campaigns, loyalty programs, call allocation in service centers, new service channels, optimal design of pricing structures in subscription industry, dynamic and proactive customer relationship management. Her research papers have been published at Marketing Science, Journal of Marketing Science, Journal of Econometrics, Journal of Business in Economics and Statistics etc. She serves on the editorial boards of Marketing Science and Journal of Marketing.

Gerard Tellis, University of Southern California

Gerard J. Tellis (PhD Michigan) is Director of the Center for Global Innovation, Professor of Marketing, and Neely Chair of American Enterprise, at the Marshall School of Business, the University of Southern California, Los Angeles, CA. Tellis is a world-wide expert in global innovation, market entry, new product growth, advertising, promotion, and pricing. He has published over 70 articles and books on these topics. His articles and books have won 14 awards, including four of the most prestigious awards in the field of Marketing: the Frank M. Bass, William F. Odell, Harold D. Maynard (twice), and AMA-Berry awards. His books have been translated into several languages worldwide, including Chinese, Spanish, Korean, Czech, and Russian. Tellis consults with major multinational corporations and has been on the editorial review boards of the Journal of Marketing Research, Journal of Marketing, and Marketing Science for several years. He is currently an Associate Editor of the Journal of Marketing Research. He has previously served as Visiting Chair of Marketing, Strategy and Innovation at the Judge Business School, Cambridge University, UK, Distinguished Visitor, Erasmus University, Rotterdam, Visitor, Goethe University Frankfurt, and Sales Development Manager, Johnson & Johnson.

Jakki Thomas, Northwestern University

Jacquelyn S. Thomas is an Associate Professor in the Integrated Marketing Communications (IMC) Department at Northwestern University. Her research interests are in the areas of customer relationship management, database and direct marketing, and statistical modeling of the customer life cycle. Some of her past projects have involved retail direct marketing firms, general merchandise retailers, aviation organizations, electronic brokerage firms, hi-technology firms, and publishing organizations. She has written a book entitled Customer Equity and articles that appeared in the Journal of Marketing Research, Journal of Marketing, Harvard Business Review, and the Journal of Service Research. She has taught courses in Marketing Management, Marketing Strategy, Database and Segmentation, Sales Promotions, and Message Delivery Systems. Twice she was awarded the IMC teacher of the year award. She earned a Ph.D. in marketing in 1997, a M.S. in marketing in 1996, and a B.A. in mathematics in 1991 all from Northwestern University.

Peter Verhoef, University of Groningen

Peter Verhoef is Professor of Marketing at the Department of Marketing, Faculty of Economics, University of Groningen, the Netherlands. He obtained his Ph.D. in 2001 at the School of Economics, Erasmus University Rotterdam, the Netherlands. His research interests concern customer management, customer loyalty, multi-channel issues, category management, and buying behavior of organic products. His publications have appeared in many journals, such as the Journal of Marketing, Journal of Marketing Research, Marketing Science, Marketing Letters, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. His work has been awarded the Donald R. Lehmann award for the best dissertation based article in the Journal of Marketing and the Journal of Marketing Research in 2003. He is an editorial board member of the Journal of Marketing, Journal of Service Research, and the International Journal of Electronic Commerce.

Janet Wagner, University of Maryland

Janet Wagner, Associate Chair of Marketing, Robert H. Smith School of Business Professor Wagner’s research and teaching focus on services marketing and survey research methods. Her most recent research is on how service firms in both online and offline environments build relationships with their customers. Of particular interest is how firms build customer loyalty, through customer satisfaction, trust, and value. Professor Wagner’s research has been published in the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Retailing, the Journal of Service Research, and the Journal of Consumer Affairs. Dr. Wagner has received grants from the Marketing Science Institute, the National Association of Sportswear Buyers, the National Retail Federation, and the United Nations' STAR program. Professor Wagner is on the editorial board of the Journal of Service Research and Journal of Retailing. Her honors and awards include the Krowe Award for Teaching Excellence, Excellence Awards from the Smith M.B.A. Consulting Program, the Reviewer of the Year for the Journal of Consumer Research, Finalist in the Best Services Article 2003 American Marketing Association Services Special Interest Group, and Honorable Mention in the Journal of Consumer Research’s Ferber Award competition.

William Wilkie, University of Notre Dame

William L. Wilkie is the Aloysius and Eleanor Nathe Professor of Marketing at the University of Notre Dame. His research centers on marketing in society and consumer behavior. Professor Wilkie has received the American Marketing Association's highest recognition, the Distinguished Marketing Educator Award. At Notre Dame, he has received a special President's Award and the BP/Amoco Outstanding Professor Award, as voted by the graduating seniors of the College. Dr. Wilkie has served as President of the Association for Consumer Research, and on the editorial boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Public Policy & Marketing. One of his articles has been named a 'Citation Classic in the Social Sciences' by the Institute for Scientific Information. Prior to Notre Dame, he served on the faculties at Purdue, Harvard, and Florida, as an in-house consultant at the Federal Trade Commission's Bureau of Consumer Protection, and as Research Professor at the Marketing Science Institute. Professor Wilkie's undergraduate degree is from Notre Dame. His graduate work was at Stanford, where he was a Fellow in the Stanford-Sloan Executive Program and earned M.B.A. and Ph.D. degrees.

Russ Winer, New York University

Russell S. Winer is the Deputy Dean and William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and, most recently, the University of California at Berkeley. Professor Winer has been a visiting faculty member at M.I.T., Stanford University, New York University, Cranfield School of Management (U.K.), the Helsinki School of Economics, the University of Tokyo, and École Nationale des Ponts et Chausées. He has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, and a research monograph, Pricing. He has authored over 60 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the Journal of Marketing Research, he is the past co-editor of Journal of Interactive Marketing, and he is on the editorial boards of the Journal of Marketing and Marketing Science. He has participated in executive education programs around the world and is currently an advisor to a number of startup companies.

Valarie Zeithaml, University of North Carolina at Chapel Hill

Valarie Zeithaml is the Roy and Alice H.Richards Bicentennial Professor and MBA Associate Dean at the Kenan-Flagler Business School of the University of North Carolina, Chapel Hill. She is the recipient of numerous research awards including the MSI/Paul Root Award for the Journal of Marketing article making significant impact on practice, the Robert Ferber Consumer Research Award from the Journal of Consumer Research, the Harold H. Maynard Award from the Journal of Marketing, the Jagdish Sheth Award from the Journal of the Academy of Marketing Science, and the William F. O’Dell Award from the Journal of Marketing Research. She is the co-author of three books: Delivery Quality Service, Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy, and Services Marketing: Integrating Customer Focus across the Firm, In 2004, Professor Zeithaml received both the Innovative Contributor to Marketing Award given by the Marketing Management Association and the Outstanding Marketing Educator Award given by the Academy of Marketing Science. In 2001, she received the American Marketing Association’s Career Contributions to the Services Discipline Award.

Shi Zhang, University of California, Los Angeles

Shi Zhang is an Associate Professor in the marketing group at the UCLA’s Anderson Graduate School of Management. He holds a Ph.D. in Marketing from Columbia University (1997) and a Ph.D. in Linguistics from the University of Arizona (1990). He has served on the faculty at Duke University (1990-1993) and UCLA (1997- ). He does experimental research on consumer behavior, judgment and decision making, and has done extensive work in the area of using comparison and feature alignability to form strategies for market entry and marketing communications, as well as in the area of brand naming and positioning in the international market. He is a frequent speaker at professional conferences and seminars and has published articles in journals of marketing and consumer research (e.g., Journal of Consumer Psychology, Journal of Consumer Research and Journal of Marketing Research) and in psychology and decision-making (e.g., Journal of Experimental Psychology: Applied, Organizational Behavioral and Human Decision Making).

George Zinkhan, University of Georgia

George M. Zinkhan is the Coca-Cola Company Professor of Marketing at the University of Georgia. Since receiving an M.B.A. in Operations Research (1979) and Ph.D. (1981) from the University of Michigan, he has published more than 150 articles in the areas of advertising, promotion, and electronic commerce. Besides teaching at the University of Michigan, he has also been a faculty member at the University of Pittsburgh, Graduate School of Business, and at the University of Houston, where he was the Conn Appliances Professor Marketing. In the 1990s, Professor Zinkhan completed a four-year term as editor of the Journal of Advertising and a three-year term as book review editor for the Journal of Marketing. In 2006, he completed a three-year term as Editor for the Journal of the Academy of Marketing Science. His two most recent co-authored books are: Electronic Commerce: A Strategic Perspective (2000, Dryden Press) and Consumers (2004, McGraw-Hill / Irwin). The American Academy of Advertising honored him in 2004 with its “Outstanding Contribution to Research Award.”