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The purpose
of the American Marketing
Association (AMA) Sheth Foundation
Doctoral Consortium* is
to introduce up-and-coming scholars
in marketing to leaders in the
field and also to provide an
opportunity for participating
doctoral students to network
socially with each other and
with faculty. One doctoral
candidate is nominated from
each of the leading
universities in the world. The first
annual AMA Doctoral Consortium
was held in 1966. The recent
addition of 'Sheth' to the Consortium
title recognizes the generosity
of Professor Jagdish Sheth and
his commitment to finance part
of the Consortium on an ongoing
basis through the Sheth Foundation.
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The Robert H. Smith
School of Business
at the University
of Maryland welcomes
Consortium Fellows
to its College Park
campus! The Smith
School is an internationally
recognized leader
in management education
and research for
the digital economy,
with programs in
North America, Europe,
Africa, and Asia.
The Marketing Department
emphasizes the Smith
School’s strategic
focus on information
technology and world-class
research. Combining
faculty expertise
in service with
the Smith School’s
focus on information
technology, the
Department has carved
a unique niche as
a world research
leader in customer
equity management
and service marketing.
To support its customer
focus, the Department
sponsors the Center
for Excellence in
Service and the
annual AMA Frontiers
in Service Conference.
The editorship of
the Journal of
Marketing currently
is held by a member
of the department.
Click here for a
special welcome
from Dean Howard
Frank.
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*This event
is by invitation only.
