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Office of Marketing Communications
Our Mission
The Office of Marketing Communications at the Robert H. Smith School of
Business, University of Maryland, develops and implements an integrated
marketing and public relations program to communicate and enhance the
school’s position and brand as a management education and research leader.
Fulfilling Its Mission
The office works to cultivate and enable beneficial relationships
with the school’s various audiences. Internal audiences include
Smith School faculty, staff and students. External audiences
include the University of Maryland community, alumni, prospective
students, current and prospective donors, business school deans and
program heads nationwide, recruiters, the media and other surveyors
of business schools, corporate and government representatives, and
regional business and economic development agencies.
The office uses various tools to position the school as a leader
in business management education and research. These tools include: direct mail; Web
marketing; marketing publications (electronic and print),
advertising; media relations; creating strategic alliances; video
production; and events management and marketing.
Among the major publications produced by the Office of
Marketing Communications are:
-
Smith Business
magazine, published and distributed twice a year, to inform
a wide audience of the school’s advancement and activities, and
to reinforce the school’s reputation as a management education
and research leader in the digital economy.
- Research@Smith, published and distributed twice a year to a
national academic community, to build the school’s reputation as
a management research leader.
- Smith@Work, the e-newsletter for Smith alumni, to
foster increased communication to and interaction between the
school and its graduates.
- Recruitment publications, to market the school’s academic programs
to prospective students.
- Centers of excellence publications, to market their services and
resources.
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