Robert H. Smith School of Business
3570 Van Munching Hall
College Park, MD 20742
Phone: 301-405-7282
Fax: 301-314-7973
info@rhsmith.umd.edu

Angela Toda
Director of PR & International Marketing
Phone: 301-405-8062

Carrie Handwerker
Public Relations Associate
Phone: 301-405-5833

Office of Marketing Communications

Our Mission

The Office of Marketing Communications at the Robert H. Smith School of Business, University of Maryland, develops and implements an integrated marketing and public relations program to communicate and enhance the school’s position and brand as a management education and research leader in the digital economy.

Fulfilling Its Mission

To fulfill its mission, the office employs strategies to build and communicate the Smith School’s identity as a technology-oriented school differentiated by its focus on the transformation of businesses to netcentric organizations, entrepreneurship, and leading-edge research.

The office works to cultivate and enable beneficial relationships with the school’s various audiences. Internal audiences include Smith School faculty, staff, and students. External audiences include the University of Maryland community, alumni, prospective students, current and prospective donors, business school deans and program heads nationwide, recruiters, the media and other surveyors of business schools, corporate and government representatives, and regional business and economic development agencies.

The office uses various tools to position the school as a leader in the digital economy. These tools include: direct mail; Web marketing; marketing publications (electronic and print), advertising; media relations; creating strategic alliances; video production; and events management and marketing.

Among the major publications produced by the Office of Marketing Communications are:

• Smith Business magazine, published and distributed twice a year, to inform a wide audience of the school’s advancement and activities, and to reinforce the school’s reputation as a management education and research leader in the digital economy.
• Research@Smith, published and distributed twice a year to a national academic community, to build the school’s reputation as a management research leader.
• Smith Newslink, the e-newsletter for Smith alumni, to foster increased communication to and interaction between the school and its graduates.
• Recruitment publications, to market the school’s academic programs to prospective students.
• Centers of excellence publications, to market their services and resources.