Lisa Anders, MBA ‘95
VP, Business Development
McKissack & McKissack
Lisa Anders (MBA ’95) is a vice president with McKissack & McKissack, a woman/minority-owned architectural, engineering and construction services firm managing $15 billion in construction. Combining her 25 years of construction experience with her MBA, she provides the firm and her clients a comprehensive and collaborative approach to projects, helping define McKissack & McKissack’s strategic direction.
Currently, Anders is working in an operational capacity as project director for the Smithsonian Institution’s National Museum of African American History and Culture. She leads a technically diverse team of industry professionals, managing design and construction activities on behalf of the Smithsonian. This $400 million museum, located on the National Mall, is expected to deliver in 2016.
In addition to her responsibilities with the Smithsonian, most of Anders’ daily effort is spent managing McKissack & McKissack’s business development and marketing activities. Her expertise and background in construction has proven invaluable to clients seeking to understand and strategize on the execution of their programmatic needs related to new ventures and capital improvement projects.
Anders joined McKissack & McKissack in 2007 to lead the design and construction for the Martin Luther King, Jr. Memorial on the National Mall. As the boots on the ground, senior project manager of this design/build effort, she successfully navigated the multitude of stakeholders and complex technical requirements to deliver this national treasure.
Prior to joining McKissack & McKissack, Anders served in various capacities in the construction industry, acquiring extensive hands-on project management and field experience in all phases of programming preconstruction, purchasing, construction administration, cost estimating, scheduling, contract negotiations and project closeout.
Anders holds a B.S. in civil engineering from Howard University and an MBA from the University of Maryland. She is a LEED accredited professional.
Andrea Brody, ‘87
SVP, Global Marketing
Andrea Brody (’87) is senior vice president, global marketing at BravoSolution, a leading global procurement organization providing software solutions and services to fit the needs of today’s sophisticated supply management organizations. Brody is responsible for BravoSolution’s global marketing and branding strategy, bringing over 25 years experience helping companies accelerate growth and build market share. Prior to joining BravoSolution, Brody worked for several high-tech companies, including OpenText GXS, MERANT, and GE Information Services in the areas of marketing, sales, corporate development and product management. She is a mentor and advisor for the Maryland Center for Entrepreneurship and an alumni advisor for the Robert H. Smith School of Business at the University of Maryland.
Brody holds a B.S. in Marketing from the University of Maryland, College Park, and an M.S. in Information Systems from American University.
Brenda Freeman, ‘87, MBA ‘91
Chief Marketing Officer
National Geographic Channel
Brenda Freeman (’87, MBA ’91) was appointed chief marketing officer for National Geographic Channel and Nat Geo WILD in February 2015. As CMO, Freeman oversees the channel’s marketing efforts, including brand development and strategy, consumer on-air and off-air campaigns, trade marketing, digital marketing, digital content, social media, media strategy, partnership marketing and all creative for NGC and Nat Geo WILD. Additionally, she oversees the network’s consumer communications efforts, including consumer publicity campaigns, talent relations, special events, public affairs, education outreach and digital publicity for both networks.
A veteran brand marketing and promotions executive, Freeman joins the channels from her most recent post as global head of television marketing for DreamWorks Animation, where she spearheaded the vision and global marketing efforts for the rapidly expanding DreamWorks TV business, managing brand marketing and advertising plans for more than 1,000 hours of original content around the world.
Prior to DreamWorks Animation, Freeman spent six years at Turner Broadcasting as chief marketing officer for Turner Animation, Young Adults and Kids Media. At Turner, she was responsible for all areas of marketing and network operations, including digital, games, on-air, advertising, consumer and trade communications, special events and affiliate support for the global multiplatform Cartoon Network, Adult Swim and Boomerang brands.
Before joining Turner Broadcasting, Freeman served as senior vice president of integrated marketing and promotions for Nickelodeon and the MTVN Kids and Family Group, where she oversaw development and execution of all promotions marketing efforts for the media brands Nickelodeon, Nick Jr., Noggin, The N, NickToons Network, and Nick at Nite, as well as Nickelodeon magazines and Nick Digital businesses. Her responsibilities included both on-air and off-channel promotions, client services, ad sales marketing, online promotions and special events.
Prior to that, Freeman served as vice president of consumer marketing for VH1 and group vice president, affiliate marketing, entertainment group for MTV Networks, launching her media and entertainment career as executive director of marketing and specialeEvents at ABC Radio Networks.
Previously, Freeman held a number of significant strategic consumer marketing and product development positions for Frito-Lay and Pepsi-Cola, both divisions of PepsiCo.
Freeman received a B.S. in chemical engineering and a joint MBA in finance and marketing, all from the University of Maryland, College Park.
Kristen Welch, ’90, MBA ‘96
SVP, Global Content Operations
Kristen Welch’s success story is entwined with the extraordinary journey of a fledgling U.S. cable network that transformed itself into the world’s number one non-fiction media company. Joining Discovery Communications more than 26 years ago, Welch demonstrates every day that success is not predicated on numbers, systems and spreadsheets, but with masterful navigation through daily ambiguity, challenging current business models, and building strong intra-company relationships.
Welch is currently SVP of global content, US networks corporate FP&A and Discovery Studios at the company’s headquarters in Silver Spring, Md. In this role, she works closely with executive leadership and departments across the company to manage a vast global portfolio of programming assets. This content is leveraged to fuel 149 television networks reaching 3 billion cumulative subscribers in 220 countries and territories around the world. Discovery owns and operates a diversified portfolio of digital media services and is the leading provider of educational products and services to schools across the U.S.
Welch’s previous role was as the chief financial officer for Discovery Channel and Science Channel where she was responsible for the management of the financial planning and analysis function including ad sales, salaries, programming, marketing, communications and research. Before that, she served as vice president within Discovery Networks finance where she forecasted and analyzed revenue and expenses for all 12 U.S. cable networks. While at that post, Welch developed amortization methodologies for film inventory with an annual investment of $525M.
Welch began her career at Discovery as a young graduate from the University of Maryland, College Park. In 1996, she received an MBA from the Smith School of Business. Kristen and her husband live in Maryland with their two sons, ages 16 and 13.