Smith School Administrators

Bob Krapfel
Associate Dean of MBA and MS Programs

Dr. Krapfel is an associate professor of marketing who has been at Maryland since fall 1982. Krapfel received his PhD from Michigan State University, and has been a Fulbright scholar in Brazil in 1989, and Fulbright Distinguished Chair of Marketing in Portugal in 2003.

Krapfel's research has focused on organizational buyer behavior and relationship marketing issues in business-to-business settings; he has published over 20 refereed papers in the Journal of Marketing, Journal of Retailing and Journal of Transportation, and has served on the editorial review board of Journal of Business-to-Business Marketing. Krapfel served as director of the MBA Consulting Projects Program, 1997-99, chair of the marketing department, 1999-2001, director of the Smith School’s Center for Global Business, 2003-2006; and academic director of the MBA Program, 2006-2008.