Smith Toolkit

Smith MarComm is responsible for maintaining the highest standards for all internal and external communications representing the Smith School. As the school continues to grow, there is an increasing need for high-quality creative support. We realize that departments will sometimes want to produce their own professional-looking marketing resources, especially when in a time crunch. We’re fine with that, and want to make sure that what you create and distribute is a proper representation of the Smith School, both strategically and from a style, branding and quality perspective. 

Our branded toolkit templates are designed to provide flexible options, and can be used with or without photography, depending on your requirements. You can save them to your hard drive to make them even more convenient. They are an easy-to-use, cost-effective and on-brand solution to your marketing needs, and include: 

  • e-headers
  • e-vites
  • Fliers
  • PowerPoint presentations
  • Printed invitations
  • Programs

Get started below! We’ve included explanations about how to use each template. If you are new to the toolkit, check out our step-by-step introduction document. Need advice or help? Contact Art Director Chris Decker

While we are all about putting the necessary tools in your hands, keep in mind that we are always available as a resource to provide creative guidance for any project, event or initiative you’re working on for Smith. May we make one final suggestion? Show us what you’re working on before it’s distributed, especially if it’s in print. There may be something crucial we could help you catch before those 1,000 copies are made! 

As always, if your project requirements are beyond the scope of templates, contact us for assistance.

Branded Toolkit (please right-click on the links to save to your hard-drive)

Pocket Folders

Please contact Ansa French, afrench@rhsmith.umd.edu, to obtain these folders with the subject line “Smith Folders Request.” If you need more than 50 folders, please give two days notice. If you need more than 200 folders, please be aware that printing a new order of folders can take several weeks.

PowerPoint Presentation

This is the preferred Smith School PowerPoint template. While many past versions still exist, we ask that this is the version you use in your presentations going forward for branding consistency.

Download here: PowerPoint Presentation Template

E-Header

This e-header is meant for HTML emails. Please send a Word document with your text for the email to webupdates@rhsmith.umd.edu and indicate that you would like to use the “Smith e-header.” Please allow a three-day turnaround for all HTML emails.

Download here: E-Header

Smith Shell Paper

Smith shell paper is used to brand letters, newsletters or can also be used as letterhead. Please contact Alissa Arford at aarford@rhsmith.umd.edu to obtain shell paper with the subject line “Smith Shell Paper Request.” If you need more than 100 sheets, please give two days notice. If you need a very large amount, please be aware that printing a new order of shell paper can take several weeks.

Smith Fact Sheet

The Smith Fact Sheet is a quick overview of the school that always includes the most up-to-date information. The fact sheet is a great tool to give to someone who is not familiar Smith or who is looking to invest time or resources with Smith. To have the fact sheet printed, please send your FRS number to Copy Services at vmcopies@mercury.umd.edu. They will prepare the fact sheets for you and will let you know when you can pick them up in 1306 VMH.

Printed Invitations

These invitations were designed in three different sizes: 4x6, 5x7 and half-page. To have an invitation printed, please send the completed Word document along with your FRS number to Copy Services at vmcopies@mercury.umd.edu. They will prepare the invitations for you and will let you know when you can pick them up in 1306 VMH.

Sizes: Half page | 5"x7" | 4"x6"

Download here: Invitations

Fliers

Need to promote an event? These fliers will do the trick. There is a custom flier for each Smith campus – College Park, Baltimore, Shady Grove, Washington, D.C. – and a generic flier for promoting speakers. These can be printed at the Copy Center, or you can print them on your office or department printer. If you’d like them printed at the Copy Center, please send the completed Word document along with your FRS number to Copy Services at vmcopies@mercury.umd.edu. They will prepare the fliers for you and will let you know when you can pick them up in 1306 VMH

Download here: Baltimore | College Park | Shady Grove | Washington DC | Speaker

Programs

You can use the entire program together, or you can use individual pages to build a custom program. To have a program printed, please send the completed Word document along with your FRS number to Copy Services at vmcopies@mercury.umd.edu. They will prepare the programs for you and will let you know when you can pick them up in 1306 VMH.

Complete Program
Program: Front and Back Cover
Program: Agenda, 1 or 2 page
Program: Sponsors & Logos in 1 page
Program: Sponsors page & Logo page
Program: 1 or 2 speakers
Program: 3 or 4 speakers
 
Download here: Programs

Cover Page

This cover page will allow you to use approved Smith branding on your binders, printed presentations, papers and other materials. These can be printed at the Copy Center, or you can print them on your office or department printer. If you’d like them printed at the Copy Center, please send the completed Word document along with your FRS number to Copy Services at vmcopies@mercury.umd.edu. They will prepare the cover pages for you and will let you know when you can pick them up in 1306 VMH.

Download here: Cover Page

Evite

This evite is meant for HTML invites. Please send a Word document with your text for the email to webupdates@rhsmith.umd.edu and indicate that you would like to use the “Smith evite”. Please allow a three-day turnaround for all HTML emails.

Download here: Evite

Standing Banners

The standing banners come in a set of three, although if you just need one, the middle banner shown can be used. These banners were created to brand events and to create a more polished look for events happening in areas such as classrooms, which are difficult to brand. The banners can be reserved by contacting the Office of Smith Programs and Events by email at smithevents@rhsmith.umd.edu or 301.405.9420 at least three days in advance. However, earlier notice is better as banners may be reserved for other events.

Event Coverage Request Forms

To request MarComm coverage at an event, please fill out this form and send it to Jessica Smith at jessicasmith@rhsmith.umd.edu. Please submit request forms as early as possible so we can adequately schedule our resources for coverage.