FAQs

Have a question? See if we’ve already answered it!

  1. Who do I contact for...
  2. What’s new? Has the process for requesting a project changed?
  3. How early should I submit a project request?
  4. What if I don’t know exactly what I need?
  5. I need to submit some photos and logos for a design project. How do I know what formats are acceptable?
  6. What are the brand pillars?
  7. Are there guidelines that need to be followed for the Smith brand?
  8. What should I do if I'm contacted by a reporter or other member of the media?
  9. My department has a website. How do I get training to update it?
  10. Is there a charge for website development or press releases? How about projects involving print collateral?
  11. Can Smith MarComm help me book a venue for an event?
  12. What is the Smith School Fact Sheet and how should I use it?

Who do I contact for...

...the website or social media? Alissa Arford, aarford@rhsmith.umd.edu

...a simple website update? webupdates@rhsmith.umd.edu 

...the plasma screens? plasmas@rhsmith.umd.edu

...the Intranet? Jessica Smith, jsmith@rhsmith.umd.edu

...marketing my event? Rebecca Winner, rwinner@rhsmith.umd.edu

...making a brochure? Chris Decker, cdecker@rhsmith.umd.edu

...Smith Business magazine? Daryl James, djames@rhsmith.umd.edu

...Research @ Smith? Daryl James, djames@rhsmith.umd.edu

...talking to a reporter? Greg Muraski, gmuraski@rhsmith.umd.edu, or Carrie Handwerker, chand@rhsmith.umd.edu

...publicizing or promoting my research? Daryl James, djames@rhsmith.umd.edu

What’s new? Has the process for requesting a project changed?

To kick off a project, go to the Submit a Request page. You will be contacted by our department to get more info and discuss the process. At that point, we will assemble a team (if necessary) and let you know who your project manager will be. For larger, long-term projects, we’ll help you build a project plan that meets your timing and budgetary needs. To learn more, visit About Smith MarComm.

How early should I submit a project request?

Please allow at least six weeks lead time for all projects that may include printed materials, such as a tri-fold or multi-page brochure. More complex projects will require more time. Please get in touch with us as early as possible so we can develop a schedule that meets your needs. If you are concerned that you may not have enough time to execute your project, please reach out to us anyway so we can discuss other options that might work for you. Go to Submit a Request to get started.

What if I don’t know exactly what I need?

Don’t worry! At our first meeting, we will discuss the background and goals of your project and collaborate as a team to determine the best creative approach for your needs.

I need to submit some photos and logos for a design project. How do I know what formats are acceptable?

We’re so glad you asked that question! A lot of people don’t know that not all photos are alike. Electronic photo files or logos will have an extension such as JPEG or EPS. JPEGs can be low- or high-resolution files. Low-res is fine for web use, but print projects always require a high-res JPEG or EPS file. EPS files, also called vector files, are ideal for print because they can be enlarged without loss of image quality. This is helpful when creating large posters or banners. If this explanation has caused you to be even more confused, don’t worry. Chris Decker, our art director, and Tony Richards, our photographer, can answer any questions you may have about logos or photos.

What are the brand pillars?

Our four brand pillars – World-Class Faculty and Research, Experiential/Reality-Based Learning, Entrepreneurial Spirit and Community – describe what defines and differentiates Smith from other schools. They help us focus on the strategic priorities of the Smith School and help the Office of Marketing and Communications direct our resources to activities that promote and advance them. To learn more, take a look our Brand Attributes and Pillars document.

Are there guidelines that need to be followed for the Smith brand?

The answer is a resounding “Yes!” It is essential to maintain consistency and accuracy in the creative representation of the Smith School. If you have questions, please contact our art director Chris Decker.

What should I do if I'm contacted by a reporter or other member of the media?

All media inquiries should be forwarded immediately to Greg Muraski or Carrie Handwerker

Even if you are comfortable working with a reporter on your own, tell us about the inquiry so we can consult with you and let the Smith School know about our great media placements! Keep in mind that any media inquiry requesting an official comment from Smith as an institution or access to campus must be forwarded to Carrie or Greg. In all circumstances they will help coordinate interviews and prepare you as needed.

My department has a website. How do I get training to update it?

To get Drupal training for Smith’s new content management system and obtain an account or for tips and information on best practices for managing your site’s content, contact Alissa Arford.

Is there a charge for website development or press releases? How about projects involving print collateral?

There are no internal costs for MarComm’s services, unless we refer you to an outside vendor. You would be responsible for these expenses, which could include photography, videography, design, printing, postage and delivery charges.

Can Smith MarComm help me book a venue for an event?

No, but our Office of Smith Programs and Events can. Reach out to them to get started, and reach out to us at the same time to discuss your event’s marketing and communications needs, especially if it’s large-scale. We prefer to consult with you early in the planning process to provide tips on what to do to make your event more marketable to draw your intended audience. We can also offer guidance on the right communication strategy to get the message out about your event. The earlier we can create a marketing and communications plan, the better.

What is the Smith School Fact Sheet and how should I use it? 

The Smith School Fact Sheet is a one-page document with facts, figures and statistics about the Robert H. Smith School of Business. It can be shared with recruiters, prospective students, visitors to the school, etc. To get copies of the Smith School Fact Sheet, request the needed quantities from the copy center at vmcopies@rhsmith.umd.edu. Questions? Contact Jessica Smith.


To learn more about our processes, visit About Smith MarComm

To find out who does what in MarComm, visit Contact Us.

Questions, comments and feedback are always welcome in our MarComm Inbox.  

Ready to get started? Submit a Request.

Need to plan an event or have an events-related question? Contact the Office of Smith Programs and Events.