The Office of Marketing Communications at the Robert H. Smith School of Business, University of Maryland, develops and implements an integrated marketing and public relations program to communicate and enhance the school’s position and brand as a management education and research leader.
Fulfilling Its Mission
The office works to cultivate and enable beneficial relationships with the school’s various audiences. Internal audiences include Smith School faculty, staff and students. External audiences include the University of Maryland community, alumni, prospective students, current and prospective donors, business school deans and program heads nationwide, recruiters, the media and other surveyors of business schools, corporate and government representatives, and regional business and economic development agencies.
The office uses various tools to position the school as a leader in business management education and research. These tools include: direct mail; Web marketing; marketing publications (electronic and print), advertising; media relations; creating strategic alliances; video production; and events management and marketing.
Among the major publications produced by the Office of Marketing Communications are:
- Smith Business magazine, published and distributed twice a year, to inform a wide audience of the school’s advancement and activities, and to reinforce the school’s reputation as a management education and research leader in the digital economy.
- Research@Smith, published and distributed twice a year to a national academic community, to build the school’s reputation as a management research leader.
- Recruitment publications, to market the school’s academic programs to prospective students.
- Centers of excellence publications, to market their services and resources.