The Business of French and Dutch Design and Culture

BMGT498C: The Business of French and Dutch Design and Culture (3 Credits)

Program Dates

March 14-23, 2014


Paris, France and Amsterdam, The Netherlands


Mary Harms

Program Fee

$3,230  |  Scholarships available!


Complete Online Application
NOTE: Admission of students with complete applications is on a competitive basis and application review will take place during the one week period following the "last day to apply" date. Admissions notifications will be sent on or after the decision date.



2014 Syllabus

This course will allow students to explore the contributions of the French and the Dutch to our world’s culture. Paris has long been known for its luxurious products and brands in fashion. We will not only look at the products first hand but will hear from industry experts on how they are marketed. We’ll also explore the significance of the Eiffel Tower during the Industrial Age as well as its iconic status in the marketing of Paris. Art Deco and Art Nouveau design movements originated in Paris and we’ll see and observe examples of these movements and delve into their designs.

The Netherlands experienced a golden age in the 1600s. We’ll look at the impact of trade and the region’s waterways in that period and the emergence of the Dutch bourgeoisie. In recent history, Dutch design has distinguished itself in everyday items by creating aesthetically-pleasing, high-utilitarian products with a minimalistic look.

This course will provide students with in-depth understanding and appreciation of the arena of global design, innovation and marketing and their economic symbiotic interrelationship, by exposing students to world-class practitioners of design and marketing, the environments they have created, the industries they have influenced, and the products they have invented.

We will be visiting design and marketing firms, museums, retail shops, and hotels to learn from practitioners. In addition, we’ll explore how culture and the business environment has been defined in France and the Netherlands with a sincere appreciation for stellar design.

Course Objectives:

  1. Improve students’ ability to understand how the global business environment affects design
  2. Increase students’ visual and design global literacy
  3. To be exposed to the career paths for those individuals interested in global design, marketing, and branding

What else do you need to know?

EXACT PROGRAM DATES will be determined (if not already set) after the course is confirmed by the Office of Global Initiatives. Once accepted, students are advised, but not required, to purchase refundable airplane tickets to counter any inconvenience caused by a change in unforeseen circumstances. Oftentimes, students have made their travel arrangements through STA Travel, a discount student travel agency.

THE COURSE PROGRAM FEE includes UMD tuition for 3 credits; lodging in a shared hotel room; on-site support and orientation; costs for any mandatory academic and cultural excursions and/or activities; some group meals; professor and partner fees; UM Education Abroad services; International health insurance, including medical evacuation and repatriation of remains coverage.

Not included: personal expenses, most meals, optional trip insurance and international airfare. Students are responsible for obtaining and paying for their own visa and/or entry fee where applicable.

PAYMENT OF THE PUBLISHED PROGRAM FEE is divided into three separate charges that are collected accordingly:

(1) A non-refundable $50 application fee payable online by credit card is due at the time of application.

(2) Upon acceptance into the program, a $250 non-refundable deposit payable online by credit card is due within 10 days or less. The exact due date of this deposit will be communicated when student is accepted. Applicants understand that when he/she pays this deposit after being accepted into the program, it is deemed to be a commitment of participation. This deposit is non-refundable under any circumstances.

(3) The remaining balance will be due upon Education Abroad's registration of student into the program. This amount will appear on the student's account and will be payable before the end of the next billing cycle. See UMD's Education Abroad's website for other Refund and Withdrawal rules.

Any scholarship monies awarded by Smith will be credited to the student's account once the charge appears on his/her account. All efforts will be made to have the scholarship monies credited prior to payment due date.