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Joined University of Maryland
in 2006.
Professor Ratner received a Ph.D.
in social psychology and incorporates
consumer psychology principles in
her research and teaching. Her research
explores factors underlying suboptimal
consumer decision making and focuses
on variety seeking, affective forecasting,
and the influence of social norms.
Her research has appeared in leading
marketing, psychology, and decision-making
journals, including Journal of
Consumer Research, Journal of Personality
and Social Psychology, Journal of
Experimental Psychology, and
Organizational Behavior and Human
Decision Processes. Professor
Ratner has taught courses on
marketing management, marketing
research, and consumer behavior
to MBA students, undergraduate
students, and executives.
She currently serves on the
editorial boards of the Journal
of Consumer Research, Journal of
Marketing Research,and the
Journal of Economic Psychology.
Curriculum Vitae►
Honors & Awards
Top 15% Teaching Award,
Robert H. Smith School of
Business, 2007
Best Paper Award (Most Influential
Paper in Conflict Management from
1998 2001, Academy of Management),
2006
University of Chicago James M.
Kilts Center for Marketing, Visiting
Faculty Fellow, 2004
Edward M. OHerron, Jr. Distinguished
Faculty Scholar (awarded for outstanding
teaching at Kenan-Flagler Business
School), 2003-2004
Marketing Science Institute Young
Scholar, 2003
University of North Carolina
at Chapel Hill Junior Faculty Development
Award, 2002
Best Teaching in Undergraduate
Program (Weatherspoon Award for
Excellence in Teaching at Kenan-Flagler
Business School), 2001
Selected Publications
Fox, C.R., Ratner, R.K., & Lieb,
D. (2005). How
Subjective Grouping of Options Influences
Choice and Allocation: Diversification
Bias and the Phenomenon of Partition
Dependence, Journal of Experimental
Psychology: General, 134 (4),
538-551.
Ratner, R.K., & Herbst, K.C.
(2005). When
Good Decisions Have Bad Outcomes:
The Impact of Affect on Switching
Behavior, Organizational
Behavior and Human Decision Processes,
96 (1), 23-37
Novemsky, N., & Ratner, R.K.
(2003). The
Time Course and Impact of Consumers
Erroneous Beliefs about Hedonic
Contrast Effects. Journal
of Consumer Research, 29, 507-516.
Ratner, R.K., & Kahn, B.K. (2002).
The
Impact of Private versus Public
Consumption on Variety-Seeking Behavior.
Journal of Consumer Research,
29, 246-257.
Ratner, R.K. & Miller, D.T. (2001)
(Lead Article).
The
Norm of Self-Interest and Its Effects
on Social Action, Journal
of Personality and Social Psychology,
81, 5-16.
Ratner, R.K., Kahn, B.E., & Kahneman,
D. (1999). Choosing
Less-Preferred Experiences for the
Sake of Variety. Journal
of Consumer Research, 26, 1-15
(Lead article).
Miller, D.T., & Ratner, R.K.
(1998). The
Disparity Between the Actual and
Assumed Power of Self-Interest.
Journal of Personality and Social
Psychology, 74, 53-62.
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