Based on a unique partnership between the Robert H. Smith School of Business
at the University of Maryland (Smith) and a consortium of higher education
Schools in South and Central America (CAME Red), Global Professional Leaders
2011 is a senior management program that enables business leaders to acquire
best practices in specific disciplines. Targeting the South and Central American
entrepreneurs and executives, the challenging five-day program is designed to
inspire and enlighten.
The program instruction is a mix of mini-lectures, case studies, and industry
and international organization site visits. The program's interactive format is
structured to engage participants and address crucial, global management issues.
All program instruction will be held in English.
The program is held from October 10 - 14, 2011 on the campus of The
University of Maryland in College Park, Maryland, USA.
Invited Guest Speakers for the week:
Day One - October 10, 2011
The remarkable economic growth that Latin America has shown in the
past few years is both a magnet for foreign companies wishing to expand
in the region and a driver for local companies to go global.
Understanding how to manage effectively this globalization process is a
critical ability to sustain competitive advantage. Through case studies
of Latin American companies and role-plays, we will explore the major
questions and concepts related to globalization: what are the possible
benefits of globalization? When should a company go global? What is the
best choice of locations when expanding abroad? How to choose between
different modes of entry? How to manage the global structure?
Faculty: Paulo Prochno
Day Two - October 11, 2011
Marketing Superiority: Managing Customer Relationships
Advancements in information technology, combined with the related
growth of the service sector, have caused profound changes in how firms
conduct marketing strategy. This segment focuses on an approach to
marketing strategy that is based on managing customer relationships.
Important implications for firms include where and how to allocate
marketing resources and how to organize the marketing function.
Kannan and Roland Rust
Day Three - October 12, 2011
Operations management plans and coordinates all activities in the
process of producing and delivering products and services for firms.
Effective operations management is a key ingredient of success in most
industries. However, achieving effective operations management can be
quite challenging because operations are often complex, involving large
scale and volumes. We will focus on fundamental concepts, strategies,
optimization tools and techniques for firms to improve the efficiency
and effectiveness of their operations. We will cover a mix of strategic
“macro” level tools, such as Six Sigma and lean management, and tactical
“micro” level tools, such as process analysis and management.
Faculty: Yi Xu
Day Four - October 13, 2011
Transformational Information Technology
Information technology (IT) is at the core of a transformation
currently taking place in the business landscape. Understanding the
forces of this transformation and how to best take advantage of them are
critical to business success. Companies who understand how they, their
suppliers, and their customers use IT systems know this transformation
is occurring. However, to sufficiently understand the full ramifications
of this transformation, it is important to learn lessons in other
industries that have been disrupted. Successful companies who position
themselves to ride the transformational IT wave may attain even greater
success while those who try to resist or miss the transformational wave
may be forever left behind. In this session, we will examine the forces
of this IT transformation. Furthermore, we will discuss how companies
and countries can strategically use these forces of an IT transformation
going forward. This class will use lectures, cases, and team-based
simulations to convey the learning objectives.
Faculty: Joseph Bailey
Day Five - October 14, 2011
Site Visits: Marriott International, Discovery Communications
Lead by: Janet Wagner, Academic Director